How A Direct Response Copywriter And Marketing Geek From New Hampshire Can Help Businesses Anywhere In The World Boost Sales!
Providing money-making sales copy and marketing advice to business owners in the Seacoast NH area
Dear Frustrated Business Professional,
Are your marketing and advertising campaigns, poor website copy, sales letters, postcards, emails, or catalogs, fatally “draining the cash” out of your business?
Do your clients toss your sales letters in the trash without even opening the envelopes or click away from your website as soon as they scan the first sentence?
of Red’s Shoe Barn in Dover NH says:
“Merrill, Thanks for your online strategy and optimized web copy for our new website. In the 3 weeks it’s been live, we average 10-12 new sign-ups every day for our E-mail Club. It’s easy to navigate, and the copy is so engaging, people finding our website are spending several minutes and looking at an average of over 4 pages per visit. Our customers love it! Not to mention, we can now track all our statistics like search phrases and where our web traffic comes from. I highly recommend Merrill to anybody who wants to improve the response they get from their website and online marketing. He’s honest, and a marketing professional who over-delivers, has some great ideas, and does what he says.”
Every year you spend a small fortune (sometimes THOUSANDS of dollars) for sales letters, newspaper and yellow pages ads created by your advertising agency.
Or maybe written by yourself or your secretary… and I imagine that you don’t have the necessary training to create effective, winning ads, letters, and website content.
And for all that money and time, what kind of returns do you get?
ZILCH, Nada, Zippo, or maybe a few leads or new sales. Kinda ticks you off, doesn’t it?
Greg Dollarhide, Owner – Seacoast Coin & Jewelry in Hampton, NH
You know that it is basically WASTED MONEY and TIME, and to boot, you don’t even know which ones worked (if any) and which ones didn’t.
But you know what?
I do understand why! Besides, who can blame you. You save a serious amount of money by doing your own copywriting…
Or Do You?
Listen, I have been there and done that. In my old business, I would write my own marketing materials.
You know, brochures, Yellow Page and newspaper ads, postcards, my website content, and the list goes on and on… whatever promotion I came up with, I would write.
I thought… Instead of paying someone else to write my marketing materials, I will do it myself. So I did.
Well, it didn’t work so hot. I created my own sales copy, paid the insertion fees for all of the particular publications, or cost of paper, envelopes, and postage, and waited for the responses and money to start rolling in.
But I didn’t make any more sales or get any more possible leads. I was REALLY frustrated and disappointed!
As time progressed, I realized that the reason for my lack of response, was that I didn’t know the art of crafting a compelling sales piece that would get new clients knocking my doors down.
That’s when I started learning the new “secrets” of creating powerful sales copy. I spent many hundreds of hours reading, learning, and writing. That’s when everything started to sink in.
Don’t Waste Your Hard Earned Money!
To make a long story short, the number of responses and ROI (return on investment) was dismal! I ended up spending all of this money for the different fees…
So don’t even begin to feel guilty about trying to save some money by doing your own copywriting! Many, many businesses continue to do the same thing over and over. And where does it get them? Nowhere!
Boy! I wish I knew then what I know now! Instead of throwing away my hard earned money and wasting so much of my time, I would have been investing it into the business by getting new clients and making more sales.
“Generate More Leads And Sales Than You Ever Dreamed Possible!”
All businesses, no matter the size, have products or services that need to be sold. Copywriting is “salesmanship in print”, crafted to maximize sales and your return on investment.
My name is Merrill Clark.
As a professional copywriter, I know “the process” of writing successful “money making” direct response letters and website content – from masterful profit boosting headlines and irresistible leads…
To powerful teasers and benefit driven copy all the way through to the most effective order device.
A direct-response promotion is nothing without the right words. It needs to convey the right message directly to the reader…say the right things…be structured in the correct way (not what most people think).
Good copy also needs be written to make the prospective buyer feel compelled to buy your product or service.
Fundraising organizations can also use my copywriting skills to maximize their donations from individuals and businesses.
One of the best features of direct response copywriting and marketing is that your…
ROI can be tracked to the penny!
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“Most Advertising Copy Really Is TERRIBLE!”
Think about why that is… You created a really nice website, ads and sales letters yourself, your brother-in-law, who is a proclaimed writer.
He wrote them for free, or maybe you paid some greedy, money hungry advertising agency HUGE sums of money! (Again, most businesses get sucked into this trap!)
Most marketing strategies and sales materials fail.
Why? Because the website or sales copy tries to do to many things at once and does NOT grab the attention of the reader to stay focused on your specific message.
Your sales copy and materials are probably just like everyone else’s in your particular business. Of course, that is what you are told to do by your advertising rep.
It all may look beautiful and be really cool, but the copy just doesn’t draw ‘em in enough to make your prospects want to go to the next step, whether it be ordering your product or signing up for your newsletter.
You may have listened to the Yellow Pages rep saying, “you have to run it more often before it actually works”, or the yellow pages rep that tells you to copy the format from some other ad. BUT IT JUST DOESN’T WORK!
As Daniel Levis, a world class professional copywriter and marketer, recently said about sales copy:
“Investing in good sales copy is expensive, BUT bad copy is even more expensive!”
“Business Owners Are Frantically Seeking Copywriters Who Can Produce Money Making Sales Copy!”
You are a small business owner, not a copywriting or marketing specialist!
If you don’t have the expertise needed to properly construct a “money magnet” headline or craft an effective benefit-laden sales letter, you are losing thousands of dollars a month!
Whether you want to increase sales or increase the amount of sales leads, if your website content and design isn’t properly optimized for search engines AND your prospects, and doesn’t contain persuasive content, how effective is it?
Any printed or electronic material that the public sees or gets from your company is an ideal opportunity to sell yourself and your products, provided it is written using specific direct response principles.
You Can (And Should) Use Some Of The Many Great Ways To Promote Your Business, Product Or Services
Some of these methods are for offline marketing and some are for online marketing. Sometimes, they even overlap.
Now, here is where everyone is different. You will prefer to use a a certain number of these methods depending on what you are actually promoting.
The key here is that no matter which ways you use, is that they ALL are your gateway to the client’s emotions, and that you MUST use powerful, personal, and compelling copy in them!
ü Web Site Content and Design
ü Email Marketing Campaigns
ü Direct Marketing Campaigns
ü E-mail Auto-responders
ü Direct Response Sales Letters
ü Case Studies
ü Postcard Marketing
ü Client Newsletters
ü Lead Generation Strategies
ü Magazine, Newspaper And Yellow Page Ads
ü Product And Service Brochures
ü White Papers
ü How To” or Instructional Manuals
ü Press Releases
ü Customized Marketing Strategies And Plans (specific to you)
ü Copy Critiques (any kind of ad copy, website critiques)
How Can I Help You Generate More Leads AND Income?
I can help you with any of these approaches, and many times you should be using more than one of these ideas at a time.
My copywriting approach is unique. I write benefit-rich sales copy that shows your clients how your products/services will solve their specific problems AND boost your income.
At the same time, creating an irresistible offer, convincing the prospect that would be foolish NOT to buy!
It involves researching your prospects and products in order to gain an in-depth understanding of both, so that I can translate that understanding into an excellent sales message that will be understood and acted upon by your prospects.
You see, there are a number of special techniques and “secrets” (which really aren’t secrets) that we employ in order to maximize the “art of persuasion” in print.
It has been proven that there are certain key elements in wildly successful sales copy and that neighbor Joe just doesn’t know what these concepts are and how to promote them.
Now, be honest with yourself, you would not want a general practitioner to perform open heart surgery or a programmer to fix your laser printer, so why should you expect good results from free or in-house copywriting, or from advice from ad reps or agencies that don’t even know how to write successful ads.
When you hire me for a copywriting project, I will go all out for you, doing the appropriate research on you, your product or service, and your specific prospects.
Your Sales Copy Needs Customer Benefits.
In the sales copy, I will translate features into powerful benefits, and make sure your prospect feels like they “have” to have it now! You will get a new lead or make a sale.
This “process” does not happen instantaneously, it sometimes takes many hours, days, or even weeks, depending on the project.
My fees depend on the type of copywriting or consulting project. I am not the cheapest copywriter you can find, but you WILL get your money’s worth. Remember, in business (and everything else for that matter), you get what you pay for!
And I will guarantee you will be happy with the copy I write!
Remember the problems that brought you here to begin with…
If you are not currently achieving the results you want in your website or marketing campaigns,
If your current ad agency is charging you Tens of Thousands of Dollars,
Then you need to contact me so that I can help YOU!
If you have specific questions or would like to discuss a project you have coming up, please call me at 603-686-5140, or Click Here to email me and I will reply as soon as I can, usually within 48 hours.
Merrill Clark, The “No Nonsense” Professional Copywriter and Marketing Consultant
Crestview Marketing Services
16 Crestview Terrace
PO Box 376
Stratham, NH 03885