Do you use headlines in everything you write to anyone in the outside world?
I’m talking about letters, emails, business cards, brochures, website copy, and much more… In short, any written materials that anyone else can see, online or in print.
If you do, go ahead and give yourself a big pat on the back.
If not, why aren’t you?
I’m sure you want to take advantage of every possible way to get noticed, generate more leads, and make the dough you’ve been dreaming about.
And one simple way is to make sure that every piece of marketing material (and even some non-marketing materials) that the public sees, includes a compelling subject line or headline to grab the eyeballs of the reader and force them to read further.
Frankly, if there is no immediate benefit to the reader to read your website or sales letter or whatever, then you just lost a lead or a sale. Your cost to produce or display that material is a complete waste, and I’m sure you are carefully watching every penny spent.
You see, the only purpose of a headline is to get your attention enough to entice the reader to take some sort of action, whether it is to just read the next paragraph of a letter or email, or to call for an appointment or for more information about your company.
It still amazes me that most companies don’t include a headline at all in their ads. Then they think the particular media doesn’t work, or the economy is the reason.
The truth is, (and statistics show it over and over), a great headline can improve the response you get from an ad, an email, or a website by as much as 300%.
So what are you waiting for? Watch your response rates soar when you start using headlines on EVERYTHING you write.
Writing good headlines takes a lot of time and practice. (I write 20-30 possible headlines before I write any website copy, ad, or sales copy) and it’s worth it.
If you want to improve repsonse to your marketing materials or website today, shoot me an email or call me at 603-686-5140.
Visit Crestview Marketing Services website to get more information about this post, on website or print copywriting, or marketing consulting services.
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