Free internet lead generation techniques for local businesses

There are quite a few free and low-cost ways to generate leads for your local business on the internet, even if you don’t have a website. (Though I do highly recommend having one)

I’m going to quickly share a couple of the ones I’ve used.

The best part is: Using these techniques doesn’t cost you a cent, and they are relatively painless to set up, even if you don’t have a ton of computer experience.

Google Maps and Local Business Center:

If you’ve ever searched Google to find the website of a local business, you may have seen this in action. Say you are looking for some marketing advice and you live in Stratham, NH.  You would type “marketing stratham nh” and you’ll get about 10 results, including,  from Google Maps.

All you need to do is go to and sign up to add your business for free. It takes five to ten minutes to create an account and add your specific information.  That’s it!

Rockingham County NH Business List

I signed up on this local site a few months ago and have received several leads that flowed to my website. It’s a free local business listing and if you want, you can upgrade the free listing to a paid one.

Their website is

Basically, you create an account and setup a company profile that gets attention  You can upload pictures if you want.  Like Google, it only takes a few minutes to get yourself listed.

Obviously unless you live here in NH too, you won’t use this site, but there are many other local business directories online. You’ll just need to spend time researching and finding them.

Just make sure your online profile contains a compelling and interesting Bio of yourself and business giving prospects a reason to conact you instead of your competition.

According to a recent survey by TMP Directional Marketing, a whopping 82% of online searchers contacted a business offline, and 61% of those made purchases.

Those are some pretty startling numbers.

So what are you waiting for? Go set up some accounts and start getting found!

To get more information about this post, marketing advice, or about my sales copywriting services,  e-mail me or call me at 603-686-5140.

Merrill Clark
Website and offline copywriter
Crestview Marketing Services



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