Is your business running into hard times?
The current economic picture is indeed bleak, but there is one positive step you can take right now to keep your company open for business.
Just imagine how it would be to see your business not only survive, but thrive, while others are going under at an alarming pace.
Would you do it?
It’s simple really…
Most companies want to be everything to everyone. Their focus is too broad, not letting themselves be the “expert” at any one thing, but just okay at a lot of things.
And the problem with that is it’s not cost effective to market and advertise to many different markets.
Businesses need to re-evaluate their core competencies and who their most profitable customers are.
Once you’ve decided on the profitable products, services, and customers, then market the heck out of them with some powerful ads, postcards, website copy, and other lead generation strategies.
By specializing, you become the go-to company in the area for those products, and will increase your market share, so when the economy turns around, you’ll have a leg up on your competition.
To get more information about this post, marketing advice, or about my sales copywriting services, e-mail me or call me at 603-686-5140.
Website and Marketing Copywriter
Crestview Marketing Services
visit www.webcontentNH.com for Website design & copy