Recently, I’ve heard certain marketing people proclaiming that, with the low cost of email marketing, direct mail is quickly dying.

But I disagree.

It is true email is a low-cost alternative to mailing a postcard or letter. But unfortunately, with the massive amounts of spam getting into your in-boxes each day, many have a great relationship with the “delete” key.

And if an email doesn’t even get opened, it is a failure because it certainly can’t sell anything.

More and more savy business owners and marketers are taking advantage of the average user’s indifference about their emails and reverting to sending direct mail again.

You know, the letters and postcards you get in your real mailbox. Paper you can actually touch and at least has a snowball’s chance in hell of getting your attention long enough to read it.

Some people have told me they look forward to getting sales messages in the mail, even prefer it to email.

Direct mail has been proven again and again to be an effective and profitable way to generate leads and sales.

Don’t believe it for a second when you hear real mail is dead!

Are you up to the challenge of using direct mail to your advantage with postcards and letters thet get opened and read – then call you for more information or to order?

To get more information about this post, marketing advice, or about my direct response copywriting services, e-mail me or call me at 603-686-5140.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter
Crestview Marketing Services
www.crestviewmarketing.com

Visit www.webcontentNH.com for Website design & copy or online marketing strategies