Does your sales copy include a strong call-to-action?

A critical component of any advertising or marketing message is a powerful “call to action” or offer.

This is where you clearly tell your prospect exactly what you want them to do next and how to do it.

Sadly, many sales letters and ads I see either have one that’s really wimpy, one that’s difficult to see or confusing, or don’t have one at all.

Here’s an example of a good call to action you could see at the end of a sales letter, web page, or postcard:

Call 111-123-4567 before April 28 to get a free copy of our report revealing the 7 biggest mistakes most advertisers make!

Now…here’s a wimpy one:

If you have a chance, please call us.

See the difference…

Usually you include them at the end of your sales message, but not always. And there should be one in ANY sales materials you use such as:

  • Sales letters
  • Postcards
  • Web pages
  • Space ads
  • Business cards
  • Any other written materials you use

By including a strong call to action that’s simple in your marketing and advertising, you could increase response rates by 20-30%, maybe more.

Prospects need to know what to do next, but if it’s not obvious, or too complicated – they’re not gonna do anything and you just wasted an opportunity.

To get more information about writing a strong call to action, about this post, marketing advice, or about my direct response copywriting services, e-mail me or call me at 603-686-5140.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter
Crestview Marketing Services

Visit for Website design & copy or online marketing strategies.

4 thoughts on “Does your sales copy include a strong call-to-action?

  1. Small Business Marketing

    We’ve advised clients about calls to action. Sometimes their website functions properly in the search engines and looks perfectly ok, but they have no call to action and can’t understand why they’re not getting many calls.

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