Did you know there’s one type of ad
that’s been proven to generate as much as 500% more response than traditional space ads you see every day?
And you can use it for ads in your local newspaper, magazines, or even a postcard campaign.
So what is it?
It’s called an advertorial style ad.
And its name to fame is this:
It is part ad and part editorial (you know, like the newspaper columns).
When it’s formatted like the rest of the paper, it will actually look more like an article than an ad.
And that’s the beauty of it. Studies show that up to 500% more people read the articles than the ads.
So the trick (it isn’t really a trick) is to write an ad that looks like an article.
People like articles, and if they also trust the contents of an article much more than ads. Face it – ads are an obvious attempt to sell something…articles aren’t.
Using the same font, size, columns – just like the paper or magazine you’re putting it in. And the size can be anywhere from 1 or 2 paragraphs to filling up a whole page.
But make sure you have a powerful and compelling headline (just like any article) so it will be read.
Some of the successful ones look so much like real articles, the paper or magazine will require you to put “Advertisement” at the very top of it.
The other secret ingredient is using copy that doesn’t blatantly sell your product or service, but that persuades the reader to take a specific action such as calling for a free report, emailing you, or visiting a website.
Plus – it’s super effective for a multi-step lead generation tool, getting them to contact you so you can follow up with them. It sure beats the heck out of cold calling for prospects.
Considering how powerful advertorial style ads are, you don’t see them too often. The funny thing is – just maybe, you see some – but you don’t even realize they are ads.
So next time you consider placing an ad in a newspaper or magazine, think about how you will use the advertorial style to boost your response more than ever before.
What do you think about this technique?
I’d like to know.
To get more information about writing effective sales copy, about this post, marketing advice, or about my direct response copywriting services, e-mail me or call me at 603-686-5140.
Also visit www.webcontentNH.com for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.
To your marketing success!
Website and Marketing Copywriter