Is your sales copy too boring for your prospects to read?

Dunno about you – but I hate to read anything that bores me to tears.

However, I enjoy reading material that has a little pizzaz. You know – written by a person with a real personality, not a computer brain.

And most of people I know are in the same boat. It’s kind of nice to read an article, book, or newsletter that’s entertaining, and at the same time provides useful and valuable information.

Ding -Ding-Ding- Tip Alert***** Did you pick up on the valuable copywriting tip I just gave you?

If you didn’t…that’s ok. I’ll clue you in, anyway, just cuz I want you to succeed.

The tip is:

The truth is… nobody likes to read anything boring and this is especially true when it comes to reading sales copy.

I’m talking about copy in your space ads, postcards, direct mail, web copy, email promos, and whatever other media you might use.

So…keep this fact in mind every time you write any sales copy for any media.

Remember – it’s your prospects that read your ads, not robots, but real, honest to goodness people. Don’t be afraid to inject a little personality in your materials. Your prospects are people, too.

Good stories are a great way to engage your prospects.

Plus, it’s been proven that people who enjoy reading sales copy have more of a tendency to act on your offer. Obviously, if it’s too boring, it won’t get read at all, and if that happens, you definitely aint getting a sale!

Some of you are probably wondering about using humor.  You can use humor, too, just be very careful when you do. Some experts say when you offend people, you lose them for good.

But other copywriting experts find that if you’re so careful with your copy to not offend anyone – your copy will be weak because it won’t engage anyone. Personally, I tend to favor this point of view,

Think about it…no matter what you do or say, there’s always going to be someone that doesn’t like you, or what you have to say. And you don’t want those types of people for clients anyway.

Promise yourself – Just say NO to Boring Copy!

So starting today write your headlines and sales copy that sing with excitement and personality. (Not to be confused with boring stories or never-ending babble)

What do you think about this technique?

I’d like to know.

To get more information about writing effective sales copy, about this post, marketing advice, or about my direct response copywriting services, e-mail me or call me at 603-686-5140.

Also visit for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter

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