The only true guarantee in advertising

Today, you’re gonna learn a super-quick business advertising lesson.

Yep…it’s true!

There really is a solid guarantee in your advertising strategy, and I’ll clue you in shortly, but first a short story.

A client recently asked me this question:

“If I spend money on advertising – is there any guarantee I’ll get my investment back, and better yet, make a profit?”

After thinking about it for a second, (I wanted to respond with a semi-intelligent answer), my response was simply “Nope!”

You see, there’s simply no way anybody can guarantee the effectiveness or profitability of any ad or lead generation piece.

There are far too many variables that must be considered such as the target market, your message, the media, the effectiveness of the copy, and so on. That’s why you need to test each and every ad or marketing piece.

From that perspective, about the only guarantee a legitimate copywriter (such as myself) would give is that you’ll like the ad or sales copy, and that a copywriter’s sales copy has a way better chance of success than the typical business owner’s or ad agency’s copy.

Why? – Because the direct response copywriter uses methods that have been proven to work again and again (but not guaranteed to work every time).

Now… I know I said there was a guarantee, so here it is in a nutshell…

There is no way to guarantee you’ll get more business with your marketing and advertising, but…

It’s practically guaranteed if you don’t anything at all to market yourself and advertise your business – you won’t get new customers.

And that’s guaranteed!

Any thoughts?

I’d like to know.

To get more information about writing effective sales copy, about this post, marketing advice, or about my direct response copywriting services, e-mail me or call me at 603-686-5140.

And visit for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter

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