What are your business marketing goals?
Sadly, many business professionals waste tons of money to advertise and run marketing campaigns – without even knowing what they want to to accomplish.
It always irks me when I talk with clients who’ve already talked with other marketing advisers, and in those discussions, they were never once asked what their marketing and business goals were.
As basic a question as it is, any responsible marketing advisor or copywriter will ask you about your goals. If they don’t – it’s a sure signal for you to move on and find someone who does.
If you, the business pro, don’t have any goals and aren’t sure what you specifically want your ads and marketing to do, it will be almost impossible to design a realistic action plan that will be worth a damn.
So, even without a set goal, you create a bunch of ads and plans on-the-fly. Then what?
Generally, you’re still won’t be sure if they worked or not, or if they were profitable or not.
How could you? There was no plan.
Bottom line is this:
Before you waste any of your hard-earned moolah on advertising or marketing, you must have marketing and advertising goals.
Then you develop a specific strategy plan that includes different tactics, which you’ll use as stepping stones to your ultimate business objective.
Only then – will you have enough information to determine if an ad or campaign was successful, or if you need to make additional changes to work towards your goal.
Plan and test!
Any thoughts? I’d like to know.
To get more information about writing effective sales copy, about this post, marketing advice, or about my direct response copywriting services, e-mail me or call me at 603-686-5140.
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To your marketing success!
Website and Marketing Copywriter