Every business should have a USP to get more clients, but unfortunately, many don’t.
Exactly what is a USP anyway?
In the marketing world, it stands for Unique Selling Proposition.
And what it means to you is this:
It’s the one memorable benefit that will compel your customers to buy from you instead of someone else.
I guess it’s kind of like a tag line – but it goes much deeper than that.
Your USP is what differentiates you from your competition. It needs to be unique, and it must be the special reason why that says to prospective clients: “I want to do business with you.”
A USP could be:
- A specific service you offer that your competition doesn’t
- A service you do differently and better than your competition
- A product benefit and feature that’s new and nobody else has, or
- A certain manufacturing process that no one else uses
For example…here’s Dominos Pizza’s USP
“Fresh pizza delivered in 30 minutes or less – guaranteed!”
Ironically, many companies have a USP…but they either don’t know what it is, or they can’t put it into words.
So if you don’t have one, or don’t know what it is – spend some time figuring it out. I’m not saying it will be easy, but it will certainly be time well spent.
One thing’s for sure: Having a USP and putting it to words can give you a giant leg up on your competition, because you’ll have something special to offer your clients that your competitors can’t.
All you have to do is to use it in your advertising and marketing and watch the sales roll in.
What do you think?
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To your marketing success!
Website and Marketing Copywriter