Does your sales copy use this powerful motivator?

If you include this in your sales copy, you’ll get people knocking down your doors to buy from you.

But sadly, it doesn’t get used near enough. And the result – weak, wimpy copy that gets poor response.

And nobody wants lousy results…

So what can you do to get more successful ads and sales copy?

You use emotion as the key to unlock the door to advertising success.

It’s been shown over and over that people make purchases based on emotional reasoning…then look for logic to support their buying decision.

For that reason – make sure your sales materials such as ads, sales copy, and web copy appeal directly to the emotions of your reader. Get into their head (I’m not saying to be dishonest) by getting their emotions riled up. Make them feel something…angry, excited, scared, whatever – but trigger some sort of feelings.

Then, back it up with some logical reasons they should buy. Then they’ll be able to justify their purchase to their spouses, friends, or bosses.

Of course, in order to do this effectively, there are a couple of other tips you should keep in mind.

  1. Think of your marketing copy as a personal conversation with only 1 person
  2. Write in a simple language your readers understand
  3. Write your copy using the same words you use when you speak
  4. Get straight to the point
  5. Be yourself

Let me know your comments!

If you want my help in writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140.
And visit for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter

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