Most New Hampshire small business owners and sales professional are constantly looking for low-cost and effective marketing techniques for their businesses.
Of course, there are lots of effective ways to promote yourself.
Marketing techniques such as websites, email, social media, direct mail, branding, and networking.
Some are relatively inexpensive and some…well, let’s just say they can be pretty pricey.
But there’s one technique being used that I’m recommending to certain clients that won’t drain your bank account – as a matter of fact, sometimes it won’t cost you a cent – and can work like a charm to generate new prospects that are highly qualified and interested in what you have to offer.
I’m talking about holding free seminars.
It works like this:
You rent a small conference room for 5-8 prospects and start inviting by placing small ads or by networking.
In Portsmouth, for example, I can rent a small room from IOS at Pease Tradeport for about $20/hr.
The key is to offer a topic your prospects are interested in and that will get them thinking about how you can solve their problems.
All you have to do is create an outline explaining the problem they face, then talk about it and how you can solve it for 60-90 minutes.
At the end, make an offer to the attendees they can’t refuse, such as a free consultation or more information, and use that to promote your expertise without being “salesy”.
As a matter of fact, depending on the topic, you might even charge them a small fee to attend.
The bottom line is to use these seminars to attract qualified prospects to you, and show them how you can help them solve their specific problems.
It sure beats the heck out of cold calling potential prospects, don’t you agree?
What do you think?
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To your marketing success!
Website and Marketing Copywriter