No matter what you do to spread your sales message to prospects and clients, they usually won’t need your product or service at that very moment.
Because of that (and other reasons), it’s important for you to maintain “top of mind” awareness of your prospects and clients.
Then…when they do need you, they’ll think of calling you first.
So what can you do to stay on their minds?
The best way is to just keep in regular contact with everyone on your mailing lists. I recommend at least one “touch” per month.
What to send…
- Relevant articles you wrote
- Newspaper articles
- Thank you notes
- Personal notes
- Invite them to a seminar or special event
- Quick email about a special offer (but don’t do this one each time)
Try it – it’s easy and an affordable way to stay on your prospect’s and customer’s mind.
What do you think?
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To your marketing success!
Website and Marketing Copywriter