A simple, but forgotten way to impress new prospects

Do you handle inquiries from prospects promptly and professionally?

If you do – give yourself a big pat on the back.

Unfortunately though, I think you’re in the minority.

For example, just this past week, I contacted 4 companies to get more information about their services. One via their “Contact Us” page on their website, one directly with email, and the other two by leaving voice mails.

After waiting 7 days, let’s just say the results of their follow up were less than impressive… Out of the 4, one of them responded to me within 1 day (perfectly acceptable), another got back to me 4 days later…and the other 2 – I never heard from them at all. Jeesh!

Prompt follow-up to business inquiries is not only common sense, it’s absolutely crucial if you want to get new clients. And if my experience was any indicator, I guess many companies don’t want any new customers.

Not to mention the money being flushed down the toilet while generating new leads, and then not even following up.

So if you want to impress the heck out of a prospect who wants more information about your products or services, make sure you return their call or their email right away.

Chances are good that you may be the only one or the first one who responds, and you may get yourself a new client because you took the time to respond in a timely manner.

Let me know your thoughts on this…

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

And visit www.webcontentNH.com for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter

2 thoughts on “A simple, but forgotten way to impress new prospects

  1. John Slone

    Cheers. I’m always looking into articles and information on web site seo. You can’t predict where you are going to find a original method (well, new to me at least). Although there will always be basic Search engine optimization techniques, a little tweak here and there, and your internet site will receive higher positioning. If you are using WordPress using proper plugins and / or a quality premium theme will help your Seo. It’s also really important to keep up to date with the changes in search engine algorithms.All the best

  2. Merrill Post author

    Thanks John —

    I agree. WordPress with the right plugins is a good way to slowly increase a site’s optimization and ranking.

    If you want it to really take off, you need to include great SEO copy and page headlines to the site.


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