Attention-getting headlines rock!

If your small NH business is going to survive, you need to market and advertise using cost-effective techniques that get results.

So starting with today’s post, I’m going to give you the first of 15 Profitable Marketing Power Tips you should use in every marketing or advertising technique you use to promote your business.

Profitable Marketing Power Tip #1:

Use attention-getting headlines in every single piece of sales or marketing copy you write – No ifs, ands, or buts!!

The primary purpose of a headline is to immediately grab your reader by the eyeballs and compel them to read further.

And I’m talking using headlines on your web pages, emails, space ads, handouts, follow-up letters, and even your business card.

You do that by conveying a powerful benefit, addressing a problem that your product or service can solve, or by arousing the reader’s curiosity.

There are many “formulas” that have worked successully to create powerful headlines, and I’ll just toss out a couple of ideas you can use…

• • Start your headline with “How to…” (most people love to learn)
• • Ask a thought provoking question – (it engages your reader and gets them to nod their heads)
• • Make a bold promise or offer – (most people love deals, and if you make a promise, make sure it doesn’t come across as too good to be true)

But whatever you write, and wherever it will be written, make sure all of your marketing and sales copy  includes a headline that will get the rest of your material read.

And if you do just that one thing – chances are, it will be more effective than most of your competitor’s copy.

Let me know your thoughts on this…

To your marketing success!

Merrill Clark
Website and Marketing Copywriter

This entry was posted on Monday, April 5th, 2010 at 6:17 pm and is filed under copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.