Today is Part 4 of the 15 Profitable Marketing Power Tips you should use in every marketing or advertising technique you use to promote your business.
I’m sure you’ve heard the phrase – “The proof’s in the pudding”.
But how does that phrase relate exactly to marketing?
Let’s talk about why proof is so important.
Simply put, it’s because before most people will buy, they want and need to believe your sales copy or ad is telling the truth about any claims you make about your product or service.
Because people are more skeptical than ever before, you need to prove it to them.
- • One way is to using honest and believable testimonials from real people to prove your claims to potential clients.
- • Another way is to incorporate statistics in your copy or ads from sources that can be independently verified.
- • Or maybe results from actual studies or lab tests regarding your product or even one that’s relevant.
- • Using quotes or comments from respected and trusted authorities work well, too.
Why? Because they all add the “proof” factor people look for. Proof that eliminates the fear, doubt, and uncertainty your prospects have before they click the order link.
Profitable Marketing Power Tip #4:
Add proof to every single piece of your sales and marketing copy. I’m talking ads, brochures, sales letters, postcards, web copy, emails, and even business cards.
Heck – sometimes I even include a proof element in my proposals. What better place to have a potential client read about a happy and positive experience that helps prove your case when you’re proposing a similar project or product?
Let me know your thoughts on this…
To check out the previous tips you may have missed, the links are below:
To your marketing success!
Website and Marketing Copywriter