Today is Part 10 of the 15 Profitable Marketing Power Tips you should use in every marketing or advertising technique you use to promote your business.
Quick question for you… Do you want your prospects read your sales copy?
If your sales copy reads like a complicated legal brief, uses big, complex words, or doesn’ t directly relate to your reader on a personal level… they probably won’t.
They’re more likely to completely ignore it, and you’ll lose any chance to make a sale.
Profitable Marketing Power Tip #10:
You gotta remember that it’s people who read your sales letters, ads, and web copy – not robots or businesses.
Every time you write any marketing copy… whether it’s your company brochure, a sales letter, websites, emails, or whatever…
Make sure the sales copy is written with some personality.
You want it to sound like you wrote it specifically for the reader, using short and simple language. A trick I sometimes use is to pretend like I’m talking one-on-one with a friend over a beer.
It forces me to talk to him in a way he can easily understand. That, in turn, helps me write copy that sounds simple, but still clearly communicates the message I want to convey.
Most people don’t like it when you talk over their heads, but many still write and even talk using language that sounds impressive, but turns off their audience, because they don’t understand it.
Do you agree?
To check out the previous tips you may have missed, the links are below:
To your marketing success!
Website and Marketing Copywriter