Today is Part 13 of the 15 Profitable Marketing Power Tips you should use in every marketing or advertising technique you use to promote your business.
If you own or manage a business, and are responsible for generating new prospects and clients with advertising, then this tip will help you increase response to your sales copy, no matter what media you use..
Almost everyone knows what a guarantee or warranty is.
Basically, if you buy something from me, and it fails to work like I promised, I’ll fix it for free.
Of course, some guarantees are better than others.
Some really suck, making you pay all the shipping costs… and some are great, even sending you pre-paid boxes to mail off the defective merchandise back.
But I’m surprised how many business owners don’t even mention their guarantees in their sales copy.
I don’t understand why – because mentioning your guarantee can be a very useful and compelling reason why your prospect would buy from you, instead of your competitors.
Your guarantee can be the tipping point in their decision to buy.
And if you take away any risk of losing money by offering and conveying a great warranty, you remove a huge obstacle from their buying decision.
For example: Have you ever read a letter that includes a guarantee something like this?
“If you’re not happy with the results you get from this product in 30 days, we’ll refund every penny you paid including shipping, and you can even keep what’s left for your trouble”
Come on now… If you are interested in this particular product, you can’t lose if you buy it! They take all the risk out of your purchase.
Profitable Marketing Power Tip #13:
A good guarantee carries a ton of power in any sales message, because it takes away the risk of purchasing your products.
So make sure to provide a great warranty (but not so crazy that it sounds too good to be true), and make sure you tell the world about it in every sales message you write.
Do you agree?
To check out the previous tips you may have missed, the links are below:
To your marketing success!
Website and Marketing Copywriter