How to get more customers for your small business, without selling

It’s true! If you own or manage a business, there is a way you can get more qualified leads and more paying business, and you can do it without using traditional selling and marketing tactics.

I know…because I’ve personally used this technique to grow my own business.

Before you start screaming at me, because you think it’s some sleazy link exchanges, or underhand method of buying leads, give me a second.

Because it’s not. It’s a proven way that many successful business people have used to grow their own businesses.

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Successful business professionals use this technique

For example, maybe you’ve heard of Jay Conrad Levinson, author of the best-selling Guerrilla Marketing series of books, now chief of the world-famous Guerrilla Marketing Association…

Or Richard Bolles, author of best-selling job-hunting book What Color is Your Parachute, now considered by many as America’s top career expert …

Or David Meerman Scott, best-selling author of Real Time Marketing & PR, and highly respected marketing expert…

These guys are well known as experts in their fields, and they also used this technique to bring in more profits than all the other marketing techniques they’d used.

So what did I do, that they also did?

I wrote a non-fiction business book titled How Your Small Local Business Can Get More Customers on the Internet. It’s not just any book, but a book that shares my professional knowledge, and how it can help my clients.

Now I’m a bona-fide published author!

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The easy path to instant credibility and expert status

And it gives me instant credibility, and readers perceive me to be the local “expert” on the subject of online marketing. Think about it…how many other local business owners have written and published a book?

Writing your own business book is certainly a great way to build your business, and with some commitment on your part, you can do it pretty quickly and inexpensively.

With help from professional book coach Roger C. Parker of www.publishedandprofitable.com, it took me less than six months from initial concept to holding the printed book in my hands.

Plus, because it is self-published, my total cash investment was less than a Yellow Pages ad was.

Now, as business professionals read it, and realize I know what I’m talking about, they’re hiring me for speaking engagements, and also to advise them on their own online marketing strategies.

The cost per copy is so low, I’ve even sent free copies of my book (instead of a brochure) to potential prospects and with my proposals.

No doubt about it… sending a printed book instead of a traditional brochure sure gets people’s attention and say “Wow, he knows his stuff, because he wrote a book!”

You’ll surely stand head and shoulders over your competition, since I’d almost guarantee… none of them have a book to offer.

So what are you waiting for?

Start writing today, and if you have any questions or comments, contact me or Roger Parker, and we’ll get you on the track to successfully and profitable writing your very own book!

What do you think?

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

And visit www.webcontentNH.com for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter

One thought on “How to get more customers for your small business, without selling

  1. Roger C. Parker

    Dear Merrill:
    Thank you for the kind words.

    These are exciting times. As you said, nothing can promote your brand, credibility, and expertise, while increasing your online visibility, as much as a published book.

    Congratulations on your book and the way you–like Jay, Richard, and David–are leveraging it to build your brand and your visibility.

    Let me know if I can help.
    Roger

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