When is the wrong time to redesign your small business website?

You’ve finally gone and hired a web designer to redesign your small business website.

But what’s the real reason why?

Is it because you are bored with your current site?

Because your web site is old and hasn’t been touched or added to since it was new?

Or maybe you just want to re-brand yourself, the look, and change the colors?

Oh… I see… you also want to get more traffic to your website.

Now we’re on to something most business owners want – more visitors.

But you said you wanted a shiny new web site

Unfortunately, many of you think making your website flashy and pretty, with cool new colors will get more people to visit the site.

But in my humble opinion, you’d be dead wrong.

What you’d end up with is a nice looking website that nobody sees – kinda like having a great looking billboard in the middle of the desert.

It’s beautiful, but nobody will ever see it.

Relevant, keyword-rich content is still king

Instead of a redesign, what you should be doing is concentrating on the words people will be searching for, and developing new content, blog posts, and pages so search engines will find your site more often.

There’s no doubt that a good image is important, but Google doesn’t rank your website based on your image and good looks. The only thing it can tell what your site is about is by reading the content (words) on your web pages.

So… if your primary reason for redesigning your company’s website is to get more visitors and convert more of them to paying customers…

Then visually redesigning your site to make this happen usually won’t work.

You’ll get better search results with a decent looking site with lots of great content about your products and services, than a stunningly beautiful site with little content.

In other words, you’ll probably be better off hiring a copywriter to write quality content for your readers than blowing your wad on a graphic designer.

What do you think?

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

And visit www.webcontentNH.com for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter

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