How To Write Compelling SEO Web Copy – Part 2 of 7

If you want  search engines like Google and Bing to send more visitors to your website, there are only two primary ways to get them to pay any attention to you.

You either need to pay for Pay-Per-Click ads, or you must optimize your website’s copy and content specifically for them. (Or both)

I’m going to talk about writing optimized web copy.

Last week, you learned why a great web copywriter is crucial to your success – because it attracts people who are searching for your product or service.

Step 1 – “Behind-the-scenes” look into writing effective optimized web copy

And it’s not what you probably think…

The first thing you need to do – even before you write a single word – is to know who your target market is.

For example:

  • Who will be searching for your product?
  • Why they are searching for it?
  • What will they use it for?
  • Are they looking for information, or are they ready to buy now?

Knowing the answers to these questions will make it easier to write copy that’s focused on them, using the terminology they use. Basically creating a “personna”, a virtual visitor, if you will.

(Of course, this particular information is the key to the success of all your marketing communications and techniques.)

But it involves spending time researching and thinking about them, and how your product or service relates to solving their problems.

Knowledge is power, especially when you have it and your competitors are just guessing.

Personally, I spend an hour or two, maybe three researching, and giving thought to who will be searching, so I can figure out how to best give web visitors exactly what they’re looking for.

Next week, I’ll provide you Step 2 in this mini-series from a professional web copywriter.

Till next week then…

What are your thoughts?

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

And visit for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter