How’s your 2011 business marketing plan working out for you?

What’s that? You’re a business owner and don’t have a marketing plan?

Woaa…Why not?

A marketing plan to generate more qualified leads and sales, or at the very least, an outline of different techniques you should be using to promote your business, is a “must do”.

And even though the 2011 ball dropped almost a month ago, and you’ve been putting it off…

There’s still eleven more months to go in the year for your business to make profits… So chop chop.

Assuming you provide a great product or service, then you’re doing a disservice to possible customers, your employees, and yourself by not planning.

You may have heard this quote, which I like: “Failing to plan is planning to fail” (Source – nobody seems to know for sure).

Yeah… I know. Planning today takes a lot of time and energy, but it’s the guide and roadmap to your future success.

There are so many things you can do, and putting them down in a simple-to-follow plan sure makes it much easier.

You can even create a marketing calendar to help you schedule blog posts, direct mail or advertising campaigns.

Set some marketing goals, then develop and implement the techniques you need to reach them cost-effectively.

But at least get your plan down on paper, no matter how simple or complex it is. Then follow it as close as possible, making any necessary changes as you progress.

If you want me to help you come up with a customized marketing plan for your business, I can do that. I’ve done marketing plans for many types of local businesses including attorneys, CPAs, jewelry stores, restaurants, and others.

My client’s plans aren’t the corporate style  – just easy-to-read and follow recommendations based on your input, past results and tactics, and your own business goals.

You’ll be able to follow it in a step-by-step way, with recommendations and techniques listed in order of highest priority to lowest.

Usually including tactics like a lead-generating website, e-mail marketing, postcards, space ads, social media, and more.

Talk to me – What are your thoughts?

Don’t procrastinate any longer. Give me a call or shoot me an e-mail to get an estimate on your marketing plan, and let’s work together to explode your business profits.


If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

If you need help with website design, writing SEO optimized web copy, e-mail marketing, or other online marketing strategies, I can help!

To your marketing success!

Merrill Clark
Website and Marketing Copywriter

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