Priceless marketing and copywriting quotes from the trenches
For business professionals everywhere – Here are a few short and sweet marketing quotes from marketing, copywriting, and advertising gurus who’ve already “been there, and done that”.
Enjoy, and think about how you can apply them to your business!
“The offer should be so attractive that only a lunatic would say no.”
“The copywriter’s aim in life should be to try to make it harder for people to pass up his advertisement than to read it”
“A good advertisement is one which sells the product without drawing attention to itself.”
“Of course, nothing happens until somebody sells something.”
“The customer or prospect doesn’t give a damn about you, your company, or your product. All that matters is, “What’s in it for me?”
“Specifics sell. Generalities don’t!”
Andrew J. Byrne
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