Marketing and words of wisdom

Priceless marketing and copywriting quotes from the trenches

For business professionals everywhere – Here are a few short and sweet marketing quotes from marketing, copywriting, and advertising gurus who’ve already “been there, and done that”.

Enjoy, and think about how you can apply them to your business!

“The offer should be so attractive that only a lunatic would say no.”
Claude Hopkins

“The copywriter’s aim in life should be to try to make it harder for people to pass up his advertisement than to read it”
Vic Schwab

“A good advertisement is one which sells the product without drawing attention to itself.”
David Ogilvy

“Of course, nothing happens until somebody sells something.”
Jim Barksdale

“The customer or prospect doesn’t give a damn about you, your company, or your product. All that matters is, “What’s in it for me?”
Bob Hacker

“Specifics sell. Generalities don’t!”
Andrew J. Byrne

What are your thoughts?

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!

To your marketing success!

Merrill Clark

Website and Marketing Copywriter

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