The importance of a call-to-action in your sales copy

Do you make this mistake in your sales and marketing copy?

There are several key ingredients necessary for any sales copy to succeed.

And I’m talking about sales copy in…

They all need…

  • A powerful, attention-getting headline
  • Subheads that guide the reader
  • A provocative opening to get people to read
  • Sales copy that’s not boring
  • Proof with customer testimonials
  • And a kick-butt offer

But even if sales copy does include all these… there’s still one major blunder most marketers make.

And it’s a biggie! And it’s crucial to a marketing piece’s chance for success!

Making sure to include a Call to Action!

You gotta tell your readers what to do, because if you don’t guide them, they won’t do anything.

It could be as simple as “Call 1-800-111-1111 to get your free CD”, “Sign up for your free newsletter”,

Or you can tell them to come into your store before 12-22-11 and get your 25% discount.

Literally spell it out for them… but tell ‘em what you want them to do next.

So put a call to action in your next ad or letter, and watch your results soar.

What are your thoughts?

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!

To your marketing success!

Merrill Clark

Website and Marketing Copywriter

Join my discussion by leaving a comment below…

One thought on “The importance of a call-to-action in your sales copy

  1. Pingback: Don't Unwittingly Sabotage Your Company Website | Sales Copy and Marketing Advice That Sells

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