Does your business make this profit-killing mistake while trying to generate qualified leads for your sales team?
If you’re old enough, maybe you remember the song “One is the Loneliest Number” by Three Dog Night.
And if you’re not, surely you’ve heard the phrase “don’t put all your eggs in one basket”?
Now, you’re probably thinking… “What’s this got to do with getting more good sales leads for your business?”
Actually – a lot.
Too often, companies severely limit the number of good leads they could be getting, just because they are only using 1 technique that happens to be currently working.
And that’s bad! Considering there are hundreds, if not thousands of ways to generate leads, it doesn’t make sense to put all of your marketing eggs in one basket.
Smart marketers simultaneously use
multiple techniques to get new sales leads
Let’s say the only way you get new customers for your business is by attending local networking groups. So you don’t do any other marketing or lead generation such as direct mail, website marketing, or social media.
The problem with using only one technique is twofold…
First… Your potential customers are probably looking for you in more than one place. They may be on Twitter or Facebook, or searching for you on the Internet. And if you’re not there, you’ve lost your one and only chance with that person.
Wouldn’t you want to capture some of the prospects that no doubt you’re missing out on? If so, it’s just a matter of mixing and matching different techniques, media, and ideas. Try a targeted postcard, optimize your website for SEO and your readers, and connect with people on social media – all at the same time you go to your network groups.
The second problem is this…
Even though your current method of getting customers may be working, and you think you don’t have time to try anything else…
But what would happen if suddenly you couldn’t use your primary lead generation technique any more?
For example – remember back in the 90s when some businesses exclusively used fax marketing, and then WHAM…?
The government started handing out huge mega-fines for fax spammers, basically making it illegal to send a fax to someone who didn’t request it.
It pretty much shut down the fax marketing businesses – overnight.
Without a backup plans to generate leads and sales, these companies had to start marketing from scratch, and some of them just shut their doors for good.
Now I don’t want to see that happen to you, so play it smart, and use multiple ways to get new customers, not just one.
As your financial planner would say – “Diversify”! Don’t let your loneliest number be 1!
What are your thoughts?
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