Here’s a simple way to build your list of customers and prospects
It’s been a while since I talked about how critical it is for your business to have a list of interested prospects and customers to connect with on a regular basis.
When you have a list of names and email addresses from people who have given you permission to contact them, plus consistently educate them, with a sprinkling of marketing messages, it can be like money in the bank.
On your website, it’s as simple as having a spot for your visitors to put their names and email addresses.
And if you have a brick and mortar business or retail store, put an email sign-up sheet on the counter for customers to receive important news and special offers from you.
Even if they don’t initially buy, at least you’ll have contact information to use in email marketing campaigns.
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