If you made an appearance at the well-attended Seacoast Business Expo, you were probably there for one of two reasons…
A… Your business paid for a booth to generate some new sales leads and connections for your company…
Or B… You were there to wander about the exhibitors, and make some new connections, (or secretly, maybe scoping out your competition).
Either way, the primary goal is usually to build new relationships, which turn into new business.
And no matter which side of the table you were on, I wonder if you made the common mistake most people mistake.
That mistake is… not following up with people you meet…
Now before you get all huffy – answer this question…
Did you have to empty your pockets of the big stack of business cards you collected?
If you did, did you take the time to follow up with those people – with an e-mail, a letter, or a card?
My experience was that out of all the cards I handed out to exhibitors 2 weeks ago, only 1 company ever bothered to follow up with me.
Pretty sad, if you ask me… Especially since I was interested in using services from a couple others, but their lack of interest turned me off.
On the other side, I called or e-mailed people I talked with who are potential clients or partners, and will continue to follow up with them.
The moral of this story is:
Always follow up with people you connect with at trade shows. Not to mention it’s just the right thing to do, but your next big client could be waiting for your next move.
What do you think? (Leave your reply in the white box below)
If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!
To your marketing success!
Website and Marketing Copywriter
Join my discussion by leaving a comment below…