5 ways to get more clients from your website’s home page
If you want to attract more qualified visitors to your small business website, and want to convert more of those readers to clients, then your home page needs these 5 things.
(If you don’t have a business website… shame on you, but that’s another topic)
Go ahead and look at yours… see how it measures up.
- There must be an eyeball grabbing headline that immediately tells the reader they’re in the right place.
- The copy needs to be compelling and conversational, so people will want to read more. Don’t be afraid to show your personality (without going overboard, of course.) Make the words fun and easy to read.
- Make sure your copy talks about the reader, not about you. (we call it “reader focused”. What’s in it for them? How can you solve their problem?
- Optimize your home page for your SEO (search engine optimization) using your primary keywords in the headlines, the copy, and the links to other pages. Just make sure not to stuff a bunch of them in the copy for the sake of using them.
- Show the benefits your reader will get from your product or service — don’t just rattle off product features and specs.
If your home page doesn’t get the results you’d like, usually because it’s missing one of these 5 components, I can help, so get in touch with me for more information.
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If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!
To your marketing success!
Website and Marketing Copywriter
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5 ways to get more clients from your home page