A stupid website mistake that will cost you dearly

Many businesses make this very common website copy mistake

And if not fixed, it’s virtually guaranteed to cost you sales and profits – for two very different reasons.

But the good part… is it’s easy to fix!

First reason…

If you own a New Hampshire business and have a website, I bet you’ve wondered if there was a fast and easy way to make sure your website comes up higher when someone does a local search for your service or product.

For example, someone going to Google, and searching for a plumber hooksett nh or portsmouth nh small business lawyer.

Unfortunately, there’s no magic pill for improving your search ranking, but there is one simple thing you can (and should) do that can help you improve your rankings over time.

And it’s so basic, you may slap yourself in the head and say…

“Why didn’t I think of that?”

Simply make sure your company name and address is displayed somewhere on every page of your website. This includes your city and state. Use text and don’t embed them in a graphic or picture. When I write any web copy for my clients, I include it at the end of every page.

Always remember … The search engines read words – just like we do.

The second reason this is as important as the first…

People are very busy, not to mention lazy… and if they found your website, but can’t quickly ans easily find how to contact you, they’ll simply go to the next website. They don’t have  the time or patience to navigate all over your website just to find your phone number or e-mail address.

Where is your contact information? (Leave your reply in the white box below)

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!

To your marketing success!

Merrill Clark

Website and Marketing Copywriter

Join my discussion by leaving a comment below…

 

 

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2 thoughts on “A stupid website mistake that will cost you dearly

  1. Carol Burgard

    Thanks Merrill. Your information is always so helpful even if it’s confirm I’ve done something right. My web designer did put our contact information on every page but didn’t explain why. Now I know.

    Carol

  2. Merrill Post author

    Glad to be helpful to you, Carol!

    It’s always nice to know some things do get done right.

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