For any business, many organizations, and sometimes individuals, effective marketing…
- Grabs the attention of the target market
- Conveys a message that resonates with them
- Offers them something helpful, unique, or valuable (or any combination)
- Persuades them to take a specific action – basically… “Do this… and get that”
Now you reel ‘em in and offer them your unparalleled products and services, right? (at least, they should be great). I mean… nobody wants to be fooled with great marketing, only to find out what they buy really sucks!
Now… let’s change hats and think about politics for a minute (yea… I know… it leaves a bad taste in my mouth, too, but hear me out)
Spend millions just to sell crap
Politicians are their own products and brands. To succeed, they need to sell themselves, so you’ll vote for them, not the next guy.
They’re basically promoting themselves, spending millions of dollars to market and advertise using giant postcards, self-mailers, letters, TV ads, radio ads, robo phone messages, and even the debates.
In essence, they pay for marketing to buy your vote.
But the real problem as I see it (this is my personal take, not based on proven facts) is that marketing may be super great – but the end product you’re buying – the politican – well – is the lowest quality, absolutely terrible.
Again, this is only my personal opinion… but this is the difference between political marketing and business marketing.
In most instances, business marketing promotes good products and services – politicians… not so much.
Politicians promote themselves like heroes, but in reality, once they get elected, you only get lies, scandals, and untruths. What they want to give you — NOT what you thought you bough into, based on their millions of marketing dollars spent.
Of course, this isn’t always true, but I think it is most of the time.
Do you agree? Disagree?
Let me know, just send me your comments below.
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