If you’ve been paying attention over the years, then you know that all of your marketing materials must include an offer.
But not any old offer – you need an irresistible offer!
A kick-ass offer that will get readers to get off their duffs and call you for an appointment, or buy your widget, or whatever you want them to do.
Why? Because the strength of your offer will often determine if your campaign or promotion will make money or be a complete failure.
What I’m saying is… include great offers in everything your prospects see from you.
- Space ads
- Web copy and content
Actually… everything related to marketing!
So… how do you create an offer that’s irresistible?
In theory, it’s easy. Just like the scene from the GodFather…
Simply “make them an offer they can’t refuse”.
An offer that’s so good, they’d have to be a complete idiot to let it pass by.
Here are a couple of ideas to get you thinking…
But first… you need to know your target market, what they want, and what will get them excited.
You could offer a discount off normal price…
50% off… or 2 for 1… Restaurants use this one a lot. There are a couple of downsides to this however. First, you may be attracting the people looking only for deals, which may not necessarily be who you’re looking for.
Second, offering discounts often diminishes the value of your product or service, and some people may think your discount is too good to be true. So use this one wisely.
You can add extra value to your product or service…
Personally, this is the one that my clients get the best results with.
Add some bonuses or incentives that people will want and value. For example, a shop that sells digital cameras could offer a camera at $150 full price, but also include a carry case, a memory card, and a book about taking the perfect digital photo for a limited time only.
The retail value of these items could be $100, but the store’s cost is only $30. To the customer, it’s like getting $100 worth of stuff for free.
So instead of discounting the camera, they add a ton of value and get full price. And the customer thinks they got a great deal – which they did.
Now there are lots of ways to add perceived value, only limited by your imagination.
So keep thinking for your business… what can add value to your customers?
I’d love to hear your comments below…
If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!
To your marketing success!
Website and Marketing Copywriter
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