Crush your competition with
Google online reviews
Here’s one simple and low-cost secret that will make your business stand head and shoulders above your competition, even if you don’t have a website! (okay… it’s not really a secret… but it’s certainly underestimated and underused)
First – let’s set the stage.
So your spouse drives your car into the garage… only problem… the door was closed…
Oops… now you need to find a good local body shop.
What do you do? If you’re like most, you’ll simply go to Google, and search on say… “auto body shops greenland nh”
A list of several local body repair shops magically appears in the search results, coming from the Google Places listings. (you have claimed and optimized your Google Places listing, haven’t you?)
As you look through the list, one of the listings jumps out at you. You’ll see that Mirror Image Automotive has eight 5-star reviews, while the others don’t have any, or maybe 1 or 2.
Think about it, if one listing stands out above the others because they have many more Google reviews than the others, which business are you more likely to call?
So why are Google reviews important?
This tells me that people really are reading these, and they can be paramount to your success at getting new customers. But you gotta get your happy customers to create one. (And NO – don’t do a bunch of fake ones – Google will spot that a mile away and you could lose your listing completely.
How to get Google reviews from your customer
But before you do anything… Go to your Google Places listing and make sure it is complete. To find it, just Google your phone number, and click the name of your business in the list, or click “Place Page”.
Create a postcard that you’ll hand out to customers immediately following your transaction, while they’re most likely to be happy with you.
What to include on your postcard
- A short link to your Google Places listing
- Your free QR code
- A short customized message asking them if they’re happy, and if they’d leave a good review
- Instructions on “how to write a Google review”
- And your company’s contact info
If you’d like me to create a postcard for your business, give me a yell, and we’ll get your business on the road to 5-star reviews!
I’d love to hear your comments below…
If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!
To your marketing success!
Website and Marketing Copywriter
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