Get better results from your sales copy with this 6-point checklist

Are you in charge of writing your own sales copy for ads, postcards, direct mail, websites, blog posts, or even e-mails…

Then you owe it to yourself to read this short checklist before you start, and again after you finish to make sure you’ve included everything.


Because I consider these points crucial in getting the best results possible in ANY advertising or marketing materials. Ignore them at your own risk.

They’re listed in order of what I consider the most important, and use as many of them as space allows.

  1. Start with an eye-popping headline that has a benefit or big promise to your reader
  2. Speak directly to your prospect in your copy. You should be able to clearly define your ideal client
  3. Make sure to include a clear and simple call to action with a great offer, such as “Call for Free analysis” or “Sign up to our free newsletter for more details”
  4. Include proof such as short, detailed testimonials about your product or service
  5. Offer a killer guarantee
  6. Convey a sense of urgency to order now. Such as limited time or limited availability, with a short reason why

One consideration that comes into play is how much space you have to work with.

For example if you’re writing a space ad, space is limited. In that case, the two most important things to include are your headline, and a great call to action.

Here’s a little self-promotion… but if you’d like a great, inexpensive (but super-valuable) resource to help you write strong online web or email copy, visit for my book titled “How Your Small Local Business Can Get More Customers on the Internet”.

And of course, if you’d rather hire a professional sales copywriter to write your website, brochure, or direct mail for you, just give me a call for a free analysis!

Leave me a comment below…

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!

To your marketing success!

Merrill Clark

Website and Marketing Copywriter

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