Website Conversion Killers – Part 2

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Does your website FAIL to get the new customers you expected?

Okay… If you get serious, qualified, pre-sold prospects from your website, that’s great news! You’re light years ahead of most business owners.

But if you don’t, then Houston… you have a problem.

Look… All the traffic and visitors in the world will get you a total of ZERO customers if your website doesn’t convince them you can solve their problem and contact you.

Last time, I discussed 5 of the 10 website conversion “killers” that cause nobody to contact you after looking at your website.

So here are the other 5 big and common failures I see.
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Part 2:
10 Reasons your website doesn’t generate customers

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1. No eyeball-grabbing headline

If your website’s headline is “Welcome to my Website”, you can be virtually guaranteed nobody will read the rest of your content.

You need a main headline that quickly grabs your reader’s attention with a benefit or a question that raises curiosity.

There are many proven headline “formulas” available that you can modify to your specific product or service. ( If you want a sample list, contact me)

2. Web content that isn’t compelling to readers

Your web content (which consists of the web copy and images) is most effective when it shows your readers how your services benefit them. Always remember this when you write your own copy… “What’s in it for me?

This is what every reader will be thinking as they read your site, so make sure you focus on their needs, not about yours.

It’s not as easy as you think to write great web copy, so you may want to consider hiring a professional web copywriter to convey your message, your benefits, and your offerings to prospective clients.

3. Missing or weak call to action

What do you want your web visitor (aka qualified prospect) to do once they read your compelling content that persuades them to contact you. Unfortunately, many web pages don’t tell the reader what to do next.

Even if your call to action is as simple as telling them to “Call 123-456-7890 today”, or visit our showroom for more information, include something to lead them by the hand, and be specific.

Yep… this will sound weird.  But trust me; people need to be told what to do next.

4. Missing or hard-to-find contact information

It’s pretty self-explanatory, but I’m amazed how often I see it. (or don’t see it)

How many times do you go to a website, and want to contact someone for more information, and you can’t find their phone number, address, or email?

If someone is genuinely interested in talking to you, but can’t easily find your contact information, studies have shown many will get impatient, give up and just go to another website.

I recommend including your complete business contact information on every web page at a bare minimum to help your readers contact you, and also the search engines.

5. Not capturing visitor’s contact information

How will you be able to stay in touch with potential customers if you don’t have a way to capture their name and email address?

Many people, though interested in your services, will not buy right now.

All you have to do is use an e-mail sign-up service like Constant Contact to regularly stay in touch with them by adding a sign-up form to your website.

It’s inexpensive and as your list grows, so does your ability to convert potential prospects to profitable buyers.

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Now go ahead and look at
your own website, and be objective

Pretend for a second you’re an ideal prospect for your services and you came across it via search results.

Would you want to contact you after looking at your website?

Granted there are many other important components of a great website and pages, and I’ll talk more about them another time.

If your website needs some professional help,  let me know, I can help.

 

Creating your own DIY website?

Do you or anybody you know want to set up a DIY website, but aren’t sure about creating content or how to write better copy?

Pick up a copy of my book “How Your Local Small Business Can Get More Customers on the Internet” today! Paperback or PDF E-book.

Let me know your thoughts below…

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!

To your marketing success!

Merrill Clark

Website and Marketing Copywriter

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