The art of successful landing pages

Do your web landing pages
get the results you want?

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So… lets start with my definition of a web landing page.

And depending on who you talk to, it can have several meanings.

To put it simply, a landing page is a laser-focused page on your website where people get directed to, usually from an online or a print advertisement.

It could theoretically be your Home page, a Product, Services page, or a long-copy sales page designed only to get readers to buy.

It could also be a very short page with the sole purpose of persuading readers to take a simple step like offering their contact info to get an email newsletter or download a free informational report.

I call this type of page a Squeeze page because it’s so short and concise, even though it’s used interchangeably with a Landing page.
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What makes a Landing page successful?

This article I read from Target Marketing explains in pretty good detail what qualities are necessary for a Landing (or Squeeze) page to convert well.

It starts with having great page titles, eye-grabbing headlines, and professional design that makes it easy to read.

And that’s just the beginning of the work to create a Squeeze / Landing page that converts like gangbusters.

Here’s a great example of a Squeeze page I recently wrote for a client.
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What do you think?

Chirpopractors who see an ad that tells them wow to become a healing superstar for their patients will be directed to that page, with the sole purpose of getting hem to enter their name and email. That’s it!

So take a peek at it, then look at the checklist at www.targetmarketingmag.com/article/23-keys-targeted-landing-pages-conversions-attribution-seo/2.

If you were a chiropractor, would the page at www.ClinicalRounds.org compel you to sign up for the free case studies?

Do you think it will do well?

If you need a well-converting Landing or Squeeze page, I can help! Just contact me.

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Creating your own DIY website?

Do you or anybody you know want to set up a DIY website, but aren’t sure about creating content or how to write better copy?

Pick up a copy of my book “How Your Local Small Business Can Get More Customers on the Internet” today! Paperback or PDF E-book.

Let me know your thoughts below…

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!

To your marketing success!

Merrill Clark

Website and Marketing Copywriter

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