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	<title>Sales Copy and Marketing Advice That Sells &#187; Merrill</title>
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	<link>http://crestviewmarketing.com</link>
	<description>Direct Response Marketing &#38; Copywriting for New Hampshire Businesses</description>
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		<title>How to include real proof in your sales copy</title>
		<link>http://crestviewmarketing.com/2009/12/14/how-to-include-real-proof-in-your-sales-copy/</link>
		<comments>http://crestviewmarketing.com/2009/12/14/how-to-include-real-proof-in-your-sales-copy/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 01:18:27 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=692</guid>
		<description><![CDATA[I’m sure you’ve seen websites and ads that include inflated or unsubstantiated claims about their products, services, and companies. For example: &#8220;We’re the leading parts distributor in Southern New Hampshire&#8221;  or &#8220;Rockingham County’s #1 Auto Dealer&#8221; They&#8217;re just empty fluff words written to fill up space… And because you see them so often, you may [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>One marketing mistake many NH business owners make</title>
		<link>http://crestviewmarketing.com/2009/12/07/one-marketing-mistake-that-many-nh-business-owners-make/</link>
		<comments>http://crestviewmarketing.com/2009/12/07/one-marketing-mistake-that-many-nh-business-owners-make/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 17:27:37 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=681</guid>
		<description><![CDATA[If you’re a New Hampshire business or sales professional, you may be making a fatal mistake while delivering your sales message to prospects. You see, when you delivering a sales message that sounds like sales pitch &#8211; or if you sound or act like a salesperson &#8212; your message is doomed. Think about it…do you know [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Does your sales copy use this powerful motivator?</title>
		<link>http://crestviewmarketing.com/2009/11/30/does-your-sales-copy-use-this-powerful-motivator/</link>
		<comments>http://crestviewmarketing.com/2009/11/30/does-your-sales-copy-use-this-powerful-motivator/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 15:28:59 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=675</guid>
		<description><![CDATA[If you include this in your sales copy, you’ll get people knocking down your doors to buy from you. But sadly, it doesn’t get used near enough. And the result – weak, wimpy copy that gets poor response. And nobody wants lousy results… So what can you do to get more successful ads and sales [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Marketing your New Hampshire business with networking groups</title>
		<link>http://crestviewmarketing.com/2009/11/24/marketing-your-business-with-networking-groups/</link>
		<comments>http://crestviewmarketing.com/2009/11/24/marketing-your-business-with-networking-groups/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 15:50:48 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=672</guid>
		<description><![CDATA[I’m sure you’ve heard all the usual ways to market your business: Space ads, postcards, sales letters, websites, and on and on. But have you tried networking groups that give you the opportunity to give and receive qualified referrals on a more consistent basis? There a many referral groups around, but one that’s provided me [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why testimonials are important in advertising</title>
		<link>http://crestviewmarketing.com/2009/11/24/why-testimonials-are-important-in-advertising/</link>
		<comments>http://crestviewmarketing.com/2009/11/24/why-testimonials-are-important-in-advertising/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 15:46:12 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=631</guid>
		<description><![CDATA[Here’s a quick story of two different local businesses that mailed out sales letters to potential clients in their city. They both offered the same service to their clients, but… Company 1 talked about how great the company and the service is, and included a decent offer to get the reader to respond. Company 2 took [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Does your USP compel people to do business with you?</title>
		<link>http://crestviewmarketing.com/2009/11/16/does-your-usp-compel-people-to-do-business-with-you/</link>
		<comments>http://crestviewmarketing.com/2009/11/16/does-your-usp-compel-people-to-do-business-with-you/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:58:27 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=667</guid>
		<description><![CDATA[Every business should have a USP to get more clients, but unfortunately, many don’t. Exactly what is a USP anyway? In the marketing world, it stands for Unique Selling Proposition. And what it means to you is this: It’s the one memorable benefit that will compel your customers to buy from you instead of someone [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Know who your target market really is&#8230;or fail</title>
		<link>http://crestviewmarketing.com/2009/11/10/know-who-your-target-market-really-is-or-fail/</link>
		<comments>http://crestviewmarketing.com/2009/11/10/know-who-your-target-market-really-is-or-fail/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 00:20:13 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=654</guid>
		<description><![CDATA[It’s crucial to the success of your ad or marketing materials that your sales message is laser-focused to a specific market. Think about it, you wouldn’t (generally speaking) try to sell dirt bikes to an audience of 65 year olds, would you? This topic came to mind recently while listening to a conversation between my [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>Use the holidays to build your customer relationships</title>
		<link>http://crestviewmarketing.com/2009/11/02/use-the-holidays-to-increase-your-profits/</link>
		<comments>http://crestviewmarketing.com/2009/11/02/use-the-holidays-to-increase-your-profits/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 12:00:45 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=648</guid>
		<description><![CDATA[Do you use the holidays to keep in touch with your best clients. If you own a business or are a sales professional, you already know that maintaining great customer relationships is one of the secrets to keeping your hard earned customers from jumping ship to your competitors. And there are countless tips and techniques [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Power tip for writing successful space ads</title>
		<link>http://crestviewmarketing.com/2009/10/27/writing-successful-space-ads/</link>
		<comments>http://crestviewmarketing.com/2009/10/27/writing-successful-space-ads/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 13:32:56 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=642</guid>
		<description><![CDATA[Ever notice how most space ads look so much alike? Yellow pages, newspapers, magazines all profit from running space ads. The advantage of a space ad is that it’s small. The disadvantage of a space ad is that it’s well…small. There’s only a certain amount of space you can use, and in a small ad, you [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>What’s the boy in the runaway balloon have to do with getting better results from your sales copy?</title>
		<link>http://crestviewmarketing.com/2009/10/19/what%e2%80%99s-the-boy-in-the-runaway-balloon-have-to-do-with-getting-better-results-from-your-sales-copy/</link>
		<comments>http://crestviewmarketing.com/2009/10/19/what%e2%80%99s-the-boy-in-the-runaway-balloon-have-to-do-with-getting-better-results-from-your-sales-copy/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 12:00:55 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=634</guid>
		<description><![CDATA[Think back to when you were three or four, maybe five years old… Did your parents read stories to you each night? Mine did, as I’m sure many others did. All those bed-time stories were always so interesting, I couldn’t wait for them to read to me each night. And I think as we grow [...]]]></description>
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