By Merrill Clark:
As a business owner or manager, I’m sure you know just how important it is to WOW your clients with excellent customer service.
Learn from my shockingly good (and bad) customer service from companies I would never have expected it from…
Customer service is what separates the men from the boys.
It’s often the difference between keeping a valuable customer happy…or handing Continue reading
By Merrill Clark:
Business owners… This is very important.
I’m sure you’re fully aware how important it is to maintain complete control and security of all of your business dealings and accounts.
Think about it like this. You wouldn’t give full access of your banking account info to Continue reading
Gotta quick analogy for you today…
Your company’s marketing message should work the same way as trying to convince your husband to let you go on a “girls out” weekend.
(Guys… the same principle holds true for you, too)
Let’s say your 3 closest girlfriends in the whole wide world are planning a “girls only” weekend away for fun, pampering, and pedicures, and want you to go, too.
Will your husband Continue reading
Recently, my wife and I are talking, and out of the blue she says to me:
“I bet Billy Bob Biz owner could make more money by sending me a postcard to remind me that it’s been more than a year since I got those expensive new hearing aids and they recommend getting a free hearing checkup every year.”
She goes on to say: “Wonder how many of their customers defect to the competition because Continue reading
It’s true… Rotating sliders can be
bad for your business health
Did you ever go to a website where the top header consisted of a series of rotating pictures that weren’t relevant?
Did it drive you crazy because you didn’t have Continue reading
Smart, successful people
benefit from the power of words
when they want to get great results
Why do we use words, anyway?
Simply put… Because the right words quickly and effectively communicate your thoughts, emotions, and feelings to other people.
For my purposes here, I’ll break down writing styles into 3 main groups: Literary (novels or fiction books), editorial writing, and persuasive writing.
Today’s topic is what I call persuasive writing, and why successful people use Continue reading
Ignore website optimization
at your own risk
First… SEO is inherently complicated, but I want you to understand why it’s important for you to grasp the basics. So here’s my simple definition without going into all the techie details.
Search engine optimization (SEO) is the process of getting your website’s pages to attract various search engine’s attention.
You’ll notice I said “process” – because good SEO isn’t a one-time thing, it’s ongoing.
Properly optimized web pages help search engines determine what the page is all about, so it can give each page a “rank” in their search results pages (SERP).
And the big benefit to you?
Simple… Continue reading
Do your web landing pages
get the results you want?
So… lets start with my definition of a web landing page.
And depending on who you talk to, it can have several meanings.
To put it simply, a landing page is a laser-focused Continue reading
Direct mail vs Email: Which one wins?
A client recently asked me:
If I send out the same sales message to the same number of people using email and direct mail, which method is more likely to get the best response rate?
My answer: Assuming all other things being equal, in my client’s experience, direct mail usually wins the battle.
I think it’s because readers have an opportunity to hold a letter or postcard in their hands, which gives it a better chance to grab someone’s attention.
On the other hand… people are completely overwhelmed by the number of emails they get, so it’ll most likely be deleted before it ever has a chance.
But that’s my opinion.