Why don’t people contact your business after finding your website?
Okay… it’s a loaded question.
There are actually many reasons you don’t get qualified prospects or new customers from your website.
So I boiled ‘em down into what I call 10 big website conversion “killers”.
10 Reasons your website isn’t generating customers
1. Lack of purpose
Is your site’s primary purpose obvious to your reader?
Or does it try to accomplish too many things at once, confusing your readers?
Within 7 seconds or so, your readers expect to learn exactly what you do, how you can help them, and what the next step is. If they don’t, you’ll lose them.
2. Poor layout
Is your site’s layout and design simple and uncluttered so readers will keep reading?
Or is it “busy”, cluttered, and full of ads that will distract your reader?
You’ve probably heard the phrase “KISS”? (Keep it simple stupid)
It definitely applies to your website.
If it’s cluttered, then people’s eyes won’t know where to focus.
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