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	<title>Sales Copy and Marketing Advice That Sells &#187; copywriting</title>
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	<description>Direct Response Marketing &#38; Copywriting for New Hampshire Businesses</description>
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		<title>You cannot write good marketing copy for your business</title>
		<link>http://crestviewmarketing.com/2012/01/04/you-cannot-write-good-marketing-copy-for-your-business/</link>
		<comments>http://crestviewmarketing.com/2012/01/04/you-cannot-write-good-marketing-copy-for-your-business/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 15:57:07 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1571</guid>
		<description><![CDATA[Start off 2012 positively, with a bang, by checking out this quick tip that will help you avoid this common copywriting mistake. First… What’s the first thing that crossed your mind when you read this blog headline? Most likely, you’re gonna think one of these two things… “Oh yeah &#8211; you’re full of crap buddy [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>A stupid website mistake that will cost you dearly</title>
		<link>http://crestviewmarketing.com/2011/12/05/1546/</link>
		<comments>http://crestviewmarketing.com/2011/12/05/1546/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 10:00:24 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1546</guid>
		<description><![CDATA[Many businesses make this very common website copy mistake And if not fixed, it&#8217;s virtually guaranteed to cost you sales and profits &#8211; for two very different reasons. But the good part&#8230; is it&#8217;s easy to fix! First reason&#8230; If you own a New Hampshire business and have a website, I bet you’ve wondered if [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Make your website&#8217;s home page a client magnet</title>
		<link>http://crestviewmarketing.com/2011/11/29/make-your-websites-home-page-a-client-magnet/</link>
		<comments>http://crestviewmarketing.com/2011/11/29/make-your-websites-home-page-a-client-magnet/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 20:59:08 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1537</guid>
		<description><![CDATA[5 ways to get more clients from your website&#8217;s home page If you want to attract more qualified visitors to your small business website, and want to convert more of those readers to clients, then your home page needs these 5 things. (If you don’t have a business website&#8230; shame on you, but that’s another [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Using the power of customer testimonials in your sales message</title>
		<link>http://crestviewmarketing.com/2011/08/15/using-the-power-of-customer-testimonials-in-your-sales-message/</link>
		<comments>http://crestviewmarketing.com/2011/08/15/using-the-power-of-customer-testimonials-in-your-sales-message/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 19:46:05 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1438</guid>
		<description><![CDATA[Do you effectively use the power of great testimonials? It’s been said that a good customer testimonial about your service is 20 times more powerful than anything you could say about yourself. Why? Because it changes your business claims to verified facts, and actual customer&#8217;s comments carry a heck of a lot more weight about [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Offers in your space ads&#8230; The down and dirty reason to use them</title>
		<link>http://crestviewmarketing.com/2011/08/09/offers-in-your-space-ads-the-down-and-dirty-reason-to-use-them/</link>
		<comments>http://crestviewmarketing.com/2011/08/09/offers-in-your-space-ads-the-down-and-dirty-reason-to-use-them/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 16:15:02 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1423</guid>
		<description><![CDATA[Have you run a space ad or mailed a postcard that didn’t get the results you hoped for? Well if you did, you’re not alone. But the good news is you could improve response by just making a simple tweak. Even if your headline catches the reader’s attention, the message makes sense to them and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Home page copy that works as hard as you do to get new customers</title>
		<link>http://crestviewmarketing.com/2011/06/21/home-page-copy-that-works-as-hard-as-you-do-to-get-new-customers/</link>
		<comments>http://crestviewmarketing.com/2011/06/21/home-page-copy-that-works-as-hard-as-you-do-to-get-new-customers/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 20:40:53 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1318</guid>
		<description><![CDATA[Does your website Home Page copy steal potential customers from your biggest competitors? No? &#8230; Why not? So&#8230; You do a Google search, click on one of the results, and when it shows up on your screen… you’re blown away by the excitement you feel when you see “WELCOME TO MY WEBSITE”. Yeah… right… Sorry… [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The importance of a call-to-action in your sales copy</title>
		<link>http://crestviewmarketing.com/2011/04/12/the-importance-of-a-call-to-action-in-your-sales-copy/</link>
		<comments>http://crestviewmarketing.com/2011/04/12/the-importance-of-a-call-to-action-in-your-sales-copy/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 05:00:53 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1270</guid>
		<description><![CDATA[. Do you make this mistake in your sales and marketing copy? There are several key ingredients necessary for any sales copy to succeed. And I’m talking about sales copy in… Your website copy E-mails Direct Mail Space ads Postcards And Company brochures . They all need… A powerful, attention-getting headline Subheads that guide the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tradeshow marketing and failure to follow-up – Avoid these 3 common mistakes</title>
		<link>http://crestviewmarketing.com/2011/03/14/trade-show-marketing-and-follow-up-failure-%e2%80%93-avoid-these-common-mistakes/</link>
		<comments>http://crestviewmarketing.com/2011/03/14/trade-show-marketing-and-follow-up-failure-%e2%80%93-avoid-these-common-mistakes/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 05:00:28 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1156</guid>
		<description><![CDATA[Will your tradeshow marketing fail to deliver new business? . Spring in New Hampshire is almost here (after 2 more feet of snow melt, anyway). And like baseball, many of you look forward to home and garden trade shows and expos. If you’re a landscaper, builder, or provide any type of home related services, you might even [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Free tool tells you if your web copy is targeted to your visitors</title>
		<link>http://crestviewmarketing.com/2011/03/07/free-tool-tells-you-if-your-web-copy-is-targeted-to-your-visitors/</link>
		<comments>http://crestviewmarketing.com/2011/03/07/free-tool-tells-you-if-your-web-copy-is-targeted-to-your-visitors/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 22:44:09 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1144</guid>
		<description><![CDATA[Is your company’s web copy focused on your readers… or is it all about you? First, let me explain why you, Mr. or Ms. Business Professional, should even give a rat’s behind. It’s pretty simple actually, assuming you want your website to generate more leads, more paying customers, and more sales. You should care because [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How To Write Compelling Optimized Web Copy – Part 6</title>
		<link>http://crestviewmarketing.com/2010/12/20/how-to-write-compelling-optimized-web-copy-%e2%80%93-part-6/</link>
		<comments>http://crestviewmarketing.com/2010/12/20/how-to-write-compelling-optimized-web-copy-%e2%80%93-part-6/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 16:18:02 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1004</guid>
		<description><![CDATA[Optimized web copy is the key that gets readers to act now &#8211; plus attract the search engines and more visitors to your website: But writing effective SEO web copy is a process, not a single event. You need a primary target market You need to know which keywords and phrases to use You need [...]]]></description>
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		<slash:comments>0</slash:comments>
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