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	<title>Sales Copy and Marketing Advice That Sells &#187; copywriting</title>
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	<description>Direct Response Marketing &#38; Copywriting for New Hampshire Businesses</description>
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		<title>The art of the irresistible offer</title>
		<link>http://crestviewmarketing.com/2012/03/28/the-art-of-the-irresistible-offer/</link>
		<comments>http://crestviewmarketing.com/2012/03/28/the-art-of-the-irresistible-offer/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 16:50:09 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1672</guid>
		<description><![CDATA[If you’ve been paying attention over the years, then you know that all of your marketing materials must include an offer. But not any old offer – you need an irresistible offer! A kick-ass offer that will get readers to get off their duffs and call you for an appointment, or buy your widget, or [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Why your web copy should be professional AND fun</title>
		<link>http://crestviewmarketing.com/2012/03/05/why-your-web-copy-should-be-professional-and-fun/</link>
		<comments>http://crestviewmarketing.com/2012/03/05/why-your-web-copy-should-be-professional-and-fun/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 18:01:45 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1650</guid>
		<description><![CDATA[Who says your web copy can’t be fun and professional, too? Yawn…. so sleepy… uh oh… snoring&#8230; zzzzzzzzzzzz….. Oh no… your web copy has bored this reader to tears… And that’s usually bad… very bad… But I’m sure it’s not your website. Your website looks and sounds very professional. And that might be okay for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to write email subject lines that practically force your readers to open them</title>
		<link>http://crestviewmarketing.com/2012/02/21/how-to-write-email-subject-lines-that-practically-force-your-readers-to-open-them/</link>
		<comments>http://crestviewmarketing.com/2012/02/21/how-to-write-email-subject-lines-that-practically-force-your-readers-to-open-them/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 14:19:32 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1618</guid>
		<description><![CDATA[It’s a fact that e-mail marketing and follow-up is a powerful and effective tool to generate leads and sales… Seriously… There are no postage and printing costs to worry about, so the total cost of sending a promotional e-mail is next to nothing. You just need a list of names and e-mail addresses, plus some [...]]]></description>
		<wfw:commentRss>http://crestviewmarketing.com/2012/02/21/how-to-write-email-subject-lines-that-practically-force-your-readers-to-open-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Does your web copy read like a bunch of vague, meaningless words?</title>
		<link>http://crestviewmarketing.com/2012/02/13/does-your-web-copy-read-like-a-bunch-of-vague-meaningless-words/</link>
		<comments>http://crestviewmarketing.com/2012/02/13/does-your-web-copy-read-like-a-bunch-of-vague-meaningless-words/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 19:45:37 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1600</guid>
		<description><![CDATA[Can Google decipher your web copy? Today&#8230; you’re gonna get a short and sweet – but extremely valuable – website lesson… First… you must understand that when you do a Google search, they try to display results they think are most relevant. So let’s look at a real example of a printing company’s web copy [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You cannot write good marketing copy for your business</title>
		<link>http://crestviewmarketing.com/2012/01/04/you-cannot-write-good-marketing-copy-for-your-business/</link>
		<comments>http://crestviewmarketing.com/2012/01/04/you-cannot-write-good-marketing-copy-for-your-business/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 15:57:07 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1571</guid>
		<description><![CDATA[Start off 2012 positively, with a bang, by checking out this quick tip that will help you avoid this common copywriting mistake. First… What’s the first thing that crossed your mind when you read this blog headline? Most likely, you’re gonna think one of these two things… “Oh yeah &#8211; you’re full of crap buddy [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A stupid website mistake that will cost you dearly</title>
		<link>http://crestviewmarketing.com/2011/12/05/1546/</link>
		<comments>http://crestviewmarketing.com/2011/12/05/1546/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 10:00:24 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1546</guid>
		<description><![CDATA[Many businesses make this very common website copy mistake And if not fixed, it&#8217;s virtually guaranteed to cost you sales and profits &#8211; for two very different reasons. But the good part&#8230; is it&#8217;s easy to fix! First reason&#8230; If you own a New Hampshire business and have a website, I bet you’ve wondered if [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Make your website&#8217;s home page a client magnet</title>
		<link>http://crestviewmarketing.com/2011/11/29/make-your-websites-home-page-a-client-magnet/</link>
		<comments>http://crestviewmarketing.com/2011/11/29/make-your-websites-home-page-a-client-magnet/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 20:59:08 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1537</guid>
		<description><![CDATA[5 ways to get more clients from your website&#8217;s home page If you want to attract more qualified visitors to your small business website, and want to convert more of those readers to clients, then your home page needs these 5 things. (If you don’t have a business website&#8230; shame on you, but that’s another [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Using the power of customer testimonials in your sales message</title>
		<link>http://crestviewmarketing.com/2011/08/15/using-the-power-of-customer-testimonials-in-your-sales-message/</link>
		<comments>http://crestviewmarketing.com/2011/08/15/using-the-power-of-customer-testimonials-in-your-sales-message/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 19:46:05 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1438</guid>
		<description><![CDATA[Do you effectively use the power of great testimonials? It’s been said that a good customer testimonial about your service is 20 times more powerful than anything you could say about yourself. Why? Because it changes your business claims to verified facts, and actual customer&#8217;s comments carry a heck of a lot more weight about [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>Offers in your space ads&#8230; The down and dirty reason to use them</title>
		<link>http://crestviewmarketing.com/2011/08/09/offers-in-your-space-ads-the-down-and-dirty-reason-to-use-them/</link>
		<comments>http://crestviewmarketing.com/2011/08/09/offers-in-your-space-ads-the-down-and-dirty-reason-to-use-them/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 16:15:02 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1423</guid>
		<description><![CDATA[Have you run a space ad or mailed a postcard that didn’t get the results you hoped for? Well if you did, you’re not alone. But the good news is you could improve response by just making a simple tweak. Even if your headline catches the reader’s attention, the message makes sense to them and [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Home page copy that works as hard as you do to get new customers</title>
		<link>http://crestviewmarketing.com/2011/06/21/home-page-copy-that-works-as-hard-as-you-do-to-get-new-customers/</link>
		<comments>http://crestviewmarketing.com/2011/06/21/home-page-copy-that-works-as-hard-as-you-do-to-get-new-customers/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 20:40:53 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1318</guid>
		<description><![CDATA[Does your website Home Page copy steal potential customers from your biggest competitors? No? &#8230; Why not? So&#8230; You do a Google search, click on one of the results, and when it shows up on your screen… you’re blown away by the excitement you feel when you see “WELCOME TO MY WEBSITE”. Yeah… right… Sorry… [...]]]></description>
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		<slash:comments>0</slash:comments>
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