Category Archives: Uncategorized

If your website fails, can you quickly recover?

More importantly – if your website goes down, can you recover it at all?

Yea I know… this has nothing to do with marketing – but it’s a very valuable and important business lesson.

Here’s a quick story from my recent personal experience.

All my websites are physically located on a well-known and reputable hosting company’s computer servers, and I pay them a small monthly fee to rent that computer space.

Well last week, the server that hosted several of my websites crashed with a serious hardware problem (unfortunately, computers do that).

So every website, and all the associated email accounts on that server went down for almost two days while they repaired the computer. Grrr… After the repair, they tried to restore from their backup, which was only partially successful.

But there are different levels and types of backups, and theirs didn’t completely back up the databases on my websites before they crashed. When the hardware was finally repaired, I still had to restore the databases on my websites with MY backups, which were fairly recent.

All of my websites are based on WordPress, and I use a plugin called BackupBuddy that backs up everything on my websites. Easily, and Soup to nuts.

Without my own backups, I might have had to recreate those websites from scratch.

The moral of my story:

Make sure you have current and regular backups of your company website!

There are many reasons a website can fail. Viruses, malware, hardware failure, bad programming, not paying your hosting bill…

The key is to think of your website like a computer – you gotta backup important data on a regular basis (I’m assuming your website is important). And keep copies of any backups on your own computers, too.

Talk to your web designer, developer, or hosting company to make sure your website can be fully restore in a reasonably short time if something happens.

Your business can probably continue to operate if your website goes down, but what if you don’t have access to your company email?

Don’t wait till it’s too late.

Leave me a comment below…

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!

To your marketing success!

Merrill Clark

Website and Marketing Copywriter

Join my discussion by leaving a comment below…

The importance of business disaster prevention

Why it’s crucial for your business to
have a disaster recovery plan

Guest article by:
Yehuda Cagen of Xvand Technology Corporation

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Okay – Betcha I know what you’re thinking…

What does disaster recovery have to do with marketing?

To be honest… nothing… or maybe everything. It all depends.

But one of the reasons you appreciate me so much (I know you do) is because I’m a trusted resource for you and your business. Even for things not related to marketing at all.

So today… No marketing advice… no sales pitch…

Just great (and super-important) information about protecting your business that you’ve worked so hard to build.

And I think you’ll find it valuable and interesting.

Oh… some of this information really is relevant to your marketing after all. Especially when it comes to your website and your e-mail systems.

Without further delay, take it away Yehuda!

Find out why business continuity and disaster recovery is so important for small and midsized business:


What are your thoughts?

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!

To your marketing success!

Merrill Clark

Website and Marketing Copywriter

Join my discussion by leaving a comment below…

 

 

Is your sales message targeting the right prospects?

Do you know for sure if your target audience is interested in your product or service?

If you definitely know who they are AND if they want what you have to offer, your’re way ahead of the game.

Too often, businesses spend (or should I say waste) tons of money sending their ads, postcards, or sales letters to a broad list of people that can’t or don’t need their services.

And if those people can’t or don’t need your products or services…they’re surely not going to put any money in your pockets!

To significantly improve you advertising and marketing success, you first need to find out who your best prospects are, then research the heck out of them, and learn about them inside out, figuring out what they really want.

Only then can you decide on the best advertising and marketing copy to write that will suck ‘em in like a vacuum cleaner.

To get more information about this post, marketing advice, or about my direct response copywriting services, e-mail me or call me at 603-686-5140.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter
Crestview Marketing Services
www.crestviewmarketing.com

Visit www.webcontentNH.com for Website design & copy or online marketing strategies

How I can write more effective sales copy for my clients

After spending 3 incredibly intense 14 hour days at a copywriting conference, I’m happy to be home.

Now comes the monumental task of sifting through the mountains of information, notes, business cards, presentation materials and such so I can follow up with all the new friends I made in the marketing and sales copywriting business.

After watching one of the world’s masters of writing sales copy feverishly taking notes during someone else’s presentation; it hit me like a ton of bricks – He is continuing to learn new writing tips and techniques just like the rest of us.

I was amazed… The “teacher” learning from others.  It was then I realized that no matter what profession you’re in, you need to continuously learn and practice your craft.  Even the pros keep learning.

What it means to my clients is that I can write even better, more effective sales copy for websites, sales letters, email promos, or whatever because I am also still learning new techniques; it never stops.

So remember this, you can never know everything, so keep learning about your trade every chance you get.

Your clients and future clients will thank you for it!

Visit my website to get more information about this post, on website or print copywriting, or marketing consulting services