Marketing Gems 101
“Practical and proven direct response marketing and copywriting advice
for today’s business owners, sales reps, and marketers”
“6 Ways To Build Your E-mail List
Without Breaking The Bank”
Part 3 of 4:
Last time I showed you the first two techniques you can use to increase your website traffic and build up your e-mail list with qualified, profit generating leads.
In this issue, you’ll learn about the next two techniques that many businesses use successfully.
And remember… they’re all free or inexpensive to use, and the cheaper the technique, the more time you need to spend in order to make it work.
If you want a quote on persuasive sales copy, click here!
So let’s get a move on to #3 and #4…
3. Get involved in blogs, social networks, forums, and discussion groups.
These free (most of the time) techniques involve spending some time searching the internet for websites pertaining to your field of expertise.
There are a couple thoughts here.
With social networking sites such as Twitter, LinkedIn, and Facebook, the idea is to develop a following of like-minded people and start to develop a relationship and trust with them. And you need to do this without blatantly spamming or selling. The point is – People buy from people they trust!
Then you can post occasional links to your blog or web site, but keep in mind – relationships, trust, and giving instead of taking should come first. If they think you’re just there to sell yourself, people will abandon you faster than a sinking ship.
The idea with blogs, groups, and forums is to join some of them where your prospects hang out, read some of their posts, questions, and comments, and respond with answers or comments of your own.
You generally cannot advertise at all on these sites, but you can make sure that you provide your signature (which you can display your contact info and URL) at the end of your post.
4. Pay-Per-Click (PPC) Advertising
Google Adwords is the most popular PPC program available that is based on “keyword searches”. Basically, you are buying relevant clicks to your site. You set up an AdWords account, create a set of keywords, you will bid on these words, create a small ad, and let Google display ads.
Then, as people click on your ad for your site, you are charged a certain amount, based on what your bid price is.
You need to be careful with this one. Bidding on keywords is very competitive and if you aren’t paying close attention, it could cost you a whole lot of money. On the other hand, it can be a very effective way to increase your website traffic.
When you create your ad campaign, you set your maximum daily money limit to spend. There are whole books and courses available for just Adwords and also for keyword research.
Yahoo, AOL, MSN, and others also have PPC programs. WWW.Wordtracker.com is a good keyword research tool, and Google also has one available. You can get more specific details about the Adwords program at www.adwords.google.com.
Coming up in the next issue:
Building Up Your E-Mail List Part 4
Merrill Clark- Direct Response Copywriter
Crestview Marketing Services LLC
Do you want to get more qualified leads and clients from your Website, advertising or marketing campaigns?
If maximizing every marketing dollar with direct response copywriting and marketing techniques is important to you, then please contact me right away (my contact info is below), so we can further discuss your needs.
You see, if you send out postcards, space ads, sales letters, follow-up letters, brochures, e-mails, or need a new or more effective website, you’ll consistently get more new leads and customers than you ever have before when you use the direct response sales copy I can provide.
If you have specific questions or would like to discuss a project you have coming up, please call me at 603-686-5140, or e-mail me.
I will reply as soon as I can, usually within 48 hours.
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