Marketing Gems 101
“Practical and proven direct response marketing and copywriting advice
for today’s business owners, sales reps, and marketers”
“6 Proven Ways To Build Your E-mail List
…Without Breaking The Bank”
Part 4 of 4:
In the last two issues, I’ve shown you four techniques you can use to increase your website traffic and build up your e-mail list with qualified, profit generating leads.
Today – you’re going to learn about the last two free and inexpensive techniques that many businesses use successfully.
If you want a quote on persuasive sales copy, click here!
Okay…on we go to #5 and #6!
5. Joint Ventures (JV) Partnering
This can be a lucrative form of marketing your site. It involves finding other companies that would market your site to their customers. You would make an arrangement to swap traffic, swap links to and from your site, or it may involve paying a percentage of sales, or cost per lead.
The key is to research companies that would be a good fit for your product. For example, if you were selling pet supplies, you might get in touch with vetinarians, or a pet shop. Then contact their webmaster.
6. Good Old Direct Mail (Snail Mail)
Offline direct mail is perhaps the most underused method of lead generation. Many people have the perception that plain old mail doesn’t work any more because of the internet.
This is just plain wrong!
Sure, there are real costs involved here, such as postage, mailing list rental, paper, printing, etc, but if you create an effective ad that gives the reader a compelling reason to visit your site, and mail it to a targeted list, you should get a decent response.
And don’t discount this strategy. People still read the mail, more often than their e-mail. A recent study by the Direct Marketing Association that pitted on-line vs. off-line marketing showed that the response rate to get the prospect to the website was 28% higher when the lead generation means was mailed as a letter or catalog as opposed to an e-mail.
Remember, you need good copywriting skills to pull this one off effectively.
Coming up next time:
Why Powerful Headlines Are Vital To The Success Of Your Website
Merrill Clark- Direct Response Copywriter
Crestview Marketing Services LLC
Do you want to get more qualified leads and clients from your Website, advertising or marketing campaigns?
If maximizing every marketing dollar with direct response copywriting and marketing techniques is important to you, then please contact me right away (my contact info is below), and I’ll be happy to provide you with
a complimentary 30-minute initial consultation, a $50 value.
You see, if you send out postcards, space ads, sales letters, follow-up letters, brochures, e-mails, or need a new or more effective website, you’ll consistently get more new leads and customers than you ever have before when you use the direct response sales copy I can provide.
If you have specific questions or would like to discuss a project you have coming up, please call me at 603-686-5140, or e-mail me.
I will reply as soon as I can, usually within 48 hours.
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