Marketing Gems 101

“Practical and proven direct response marketing and copywriting advice
for today’s business owners, sales reps, and marketers”


  Increase Response Rates Of Your
Direct Mail And Space Ads
By Knowing Who Your Target Market Is


Welcome back!

Legendary marketer and copywriter Dan Kennedy once said this about marketing:

“A successful ad or marketing campaign will have the right message, to the right market, using the right media, at the right time.”

“And if just one of those components is wrong – it will fail.” 

So let’s work on getting them right, shall we?

In the next few issues, I’ll talk about each of these four components, that, if done right, will increase the response of any marketing promos you do.

So here we go…

Do you know who your market is? You know, the ones that have a need or want your product or service.

Another way to ask it is: If you know who your market is, do they really want or need your product or service?

The answers to both of these questions is vitally important!

If you can answer the following questions, you will be in much better shape to write sales copy and a powerful offer that will get a better response than if you didn’t.

And in order to find the answers you need, you need to research, research, and then research some more.

Are they wealthy, middle-class or are they blue collar working folks?

What kind of magazines do they subscribe to?

What kinds of things keep them up at night, bugging them for answers?

What are their passions and interests? 

Where do they buy from now and what kind of things do they buy?

Do they listen to certain music or radio stations?

These are the kinds of things you should know before trying to sell anything.  Remember, it involves time researching them, doing surveys, and getting to know them. You’ll then have some great insights as to your market’s personalities and goals.

Then… watch your sales and profits explode, because you are now doing what almost 90% of other businesses don’t do! So take advantage of this.

You know, most businesses never spend the necessary time to do this, and as a result, they waste a significant amount of advertising dollars, either marketing the wrong product or marketing it to the wrong people.

The bottom line is….  Know who your market is.  Learn as much about them as you can.  Only then, can you successfully market your products to them.

See ya next time!


If you have an advertising or marketing project and want me to provide a quote  to write persuasive sales copy –  click here!

Merrill Clark- Direct Response Copywriter
Marketing/Website Consultant
Crestview Marketing Services LLC


Do you want to get more qualified leads and clients from your Website, advertising or marketing campaigns?

If maximizing every marketing dollar with direct response copywriting and marketing techniques is important to you, then please contact me right away (my contact info is below), and I’ll be happy to provide you with
a complimentary 30-minute  initial consultation, a $50 value.

You see, if you send out postcards, space ads, sales letters, follow-up letters, brochures, e-mails, or need a new or more effective website, you’ll consistently get more new leads and customers than you ever have before when you use the direct response sales copy I can provide.

If you have specific questions or would like to discuss a project you have coming up, please call me at 603-686-5140, or e-mail me.

I will reply as soon as I can, usually within 48 hours.

More information about direct response copywriting and marketing, online and offline, and services I offer can also be found on my web sites at and

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All rights reserved


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