You should be able to trust that the product you buy (in this case, the politician you vote for) substantially does what their marketing promises.

I mean, that’s what the Federal Trade Commission and Attorney Generals make business advertisers do, isn’t it? Protect the buyer, prevent theft by deception, by making it illegal to claim your product can do something it can’t. In other words — called “false advertising”.

But I guess it’s ok for them to do it, just not the business owners who vote for them…

Anyway, that’s my story… and I’m stickin to it…

It would be interesting to see a major campaign in which at least one candidate truly refrained from smearing the opponent, but rather concentrated on their own *positive* agenda . . . presupposing said agenda was actual realistic rather than bafflegab image polishing. Not mentioning any names, but anyone who knows me the exact individual to whom I referred there!

Sadly, I think it unlikely to happen. As H.L. Mencken noted: “Nobody ever went broke underestimating the intelligence of the American public.” And damn few politicians ever failed at the polls from the same cause.

My point wasn’t specifically about Presidential candidates and their marketing (even though that’s what prompted my post). It was about political marketing in general, including Congress.

All politicians are their own “brand” or “product” that they promote. And if they lie and flip-flop on the issues, get elected, or don’t vote on the issues they campaigned for or stand behind their beliefs, regardless of what level of politics it is, then their product sucks. Period. Even if their marketing was great.

There is a saying that goes something like… If you have a bad product or service… and have great marketing… people will find out a lot faster. (Which is my point)

Anyway, thanks for your comments Janis, and have a good one!

Do you think the President really steers the ship of state? I don’t think so. Every President inherits legislation and policies that were put in place years before he stepped into the Oval Office.

Maybe he can turn the ship by a degree or two…or maybe he can’t. Even the most sensible ideas are subject to review and vote by both houses of Congress.

So what if a candidate promises gay marriage or no gay marriage, border patrols or no border patrols, foreign aid or no foreign aid…he will always have to answer to Congress, and THAT is how the will of the people decide.

That or Big Oil Money.

Thanks for commenting!

I couldn’t have said it any better myself.

Betcha you can find a pretty cool way to use this idea in your floor store!

Merrill

You always have a great tidbit of information that is informative and useful. Thank you. This is something I definitely need to think about how we can use this in our business.

Carol