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	<title>Sales Copy and Marketing Advice That Sells</title>
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	<description>Direct Response Marketing &#38; Copywriting for New Hampshire Businesses</description>
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		<title>How to write email subject lines that practically force your readers to open them</title>
		<link>http://crestviewmarketing.com/2012/02/21/how-to-write-email-subject-lines-that-practically-force-your-readers-to-open-them/</link>
		<comments>http://crestviewmarketing.com/2012/02/21/how-to-write-email-subject-lines-that-practically-force-your-readers-to-open-them/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 14:19:32 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1618</guid>
		<description><![CDATA[It’s a fact that e-mail marketing and follow-up is a powerful and effective tool to generate leads and sales… Seriously… There are no postage and printing costs to worry about, so the total cost of sending a promotional e-mail is next to nothing. You just need a list of names and e-mail addresses, plus some [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Does your web copy read like a bunch of vague, meaningless words?</title>
		<link>http://crestviewmarketing.com/2012/02/13/does-your-web-copy-read-like-a-bunch-of-vague-meaningless-words/</link>
		<comments>http://crestviewmarketing.com/2012/02/13/does-your-web-copy-read-like-a-bunch-of-vague-meaningless-words/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 19:45:37 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1600</guid>
		<description><![CDATA[Can Google decipher your web copy? Today&#8230; you’re gonna get a short and sweet – but extremely valuable – website lesson… First… you must understand that when you do a Google search, they try to display results they think are most relevant. So let’s look at a real example of a printing company’s web copy [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Political and business marketing: The unobvious difference</title>
		<link>http://crestviewmarketing.com/2012/01/30/political-and-business-marketing-the-unobvious-difference/</link>
		<comments>http://crestviewmarketing.com/2012/01/30/political-and-business-marketing-the-unobvious-difference/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 16:58:16 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1586</guid>
		<description><![CDATA[For any business, many organizations, and sometimes individuals, effective marketing… Grabs the attention of the target market Conveys a message that resonates with them Offers them something helpful, unique, or valuable (or any combination) Persuades them to take a specific action – basically&#8230; “Do this… and get that” Now you reel ‘em in and offer [...]]]></description>
		<wfw:commentRss>http://crestviewmarketing.com/2012/01/30/political-and-business-marketing-the-unobvious-difference/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
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		<title>You cannot write good marketing copy for your business</title>
		<link>http://crestviewmarketing.com/2012/01/04/you-cannot-write-good-marketing-copy-for-your-business/</link>
		<comments>http://crestviewmarketing.com/2012/01/04/you-cannot-write-good-marketing-copy-for-your-business/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 15:57:07 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1571</guid>
		<description><![CDATA[Start off 2012 positively, with a bang, by checking out this quick tip that will help you avoid this common copywriting mistake. First… What’s the first thing that crossed your mind when you read this blog headline? Most likely, you’re gonna think one of these two things… “Oh yeah &#8211; you’re full of crap buddy [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Here is a super low cost way to follow up with your customers</title>
		<link>http://crestviewmarketing.com/2011/12/27/here-is-a-super-low-cost-way-to-follow-up-with-your-customers/</link>
		<comments>http://crestviewmarketing.com/2011/12/27/here-is-a-super-low-cost-way-to-follow-up-with-your-customers/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 19:22:09 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1554</guid>
		<description><![CDATA[Do you use this powerful, simple, low-cost follow-up tactic to increase your profits? I want to share with you this very short story that reminded me of one underused marketing idea that will kill two birds with one stone, so to speak. After receiving items I’d ordered on-line for Christmas gifts, I was especially impressed [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>A stupid website mistake that will cost you dearly</title>
		<link>http://crestviewmarketing.com/2011/12/05/1546/</link>
		<comments>http://crestviewmarketing.com/2011/12/05/1546/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 10:00:24 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1546</guid>
		<description><![CDATA[Many businesses make this very common website copy mistake And if not fixed, it&#8217;s virtually guaranteed to cost you sales and profits &#8211; for two very different reasons. But the good part&#8230; is it&#8217;s easy to fix! First reason&#8230; If you own a New Hampshire business and have a website, I bet you’ve wondered if [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Make your website&#8217;s home page a client magnet</title>
		<link>http://crestviewmarketing.com/2011/11/29/make-your-websites-home-page-a-client-magnet/</link>
		<comments>http://crestviewmarketing.com/2011/11/29/make-your-websites-home-page-a-client-magnet/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 20:59:08 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1537</guid>
		<description><![CDATA[5 ways to get more clients from your website&#8217;s home page If you want to attract more qualified visitors to your small business website, and want to convert more of those readers to clients, then your home page needs these 5 things. (If you don’t have a business website&#8230; shame on you, but that’s another [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>A Trade Show mistake most exhibitors and attendees make</title>
		<link>http://crestviewmarketing.com/2011/11/07/a-trade-show-mistake-most-exhibitors-and-attendees-make/</link>
		<comments>http://crestviewmarketing.com/2011/11/07/a-trade-show-mistake-most-exhibitors-and-attendees-make/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 22:50:01 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1532</guid>
		<description><![CDATA[If you made an appearance at the well-attended Seacoast Business Expo, you were probably there for one of two reasons… A&#8230; Your business paid for a booth to generate some new sales leads and connections for your company… Or B… You were there to wander about the exhibitors, and make some new connections, (or secretly, [...]]]></description>
		<wfw:commentRss>http://crestviewmarketing.com/2011/11/07/a-trade-show-mistake-most-exhibitors-and-attendees-make/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
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		<title>What&#8217;s your business building marketing list strategy?</title>
		<link>http://crestviewmarketing.com/2011/10/31/whats-your-business-building-marketing-list-strategy/</link>
		<comments>http://crestviewmarketing.com/2011/10/31/whats-your-business-building-marketing-list-strategy/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 16:11:38 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1527</guid>
		<description><![CDATA[Here’s a simple way to build your list of customers and prospects It’s been a while since I talked about how critical it is for your business to have a list of interested prospects and customers to connect with on a regular basis. When you have a list of names and email addresses from people [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why this common marketing advice never generates leads</title>
		<link>http://crestviewmarketing.com/2011/10/18/why-this-common-marketing-advice-never-generates-leads/</link>
		<comments>http://crestviewmarketing.com/2011/10/18/why-this-common-marketing-advice-never-generates-leads/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 14:43:00 +0000</pubDate>
		<dc:creator>Merrill</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://crestviewmarketing.com/?p=1514</guid>
		<description><![CDATA[You might not know it, but there&#8217;s a big marketing lie going around. If you own a business, and have tried your hand at marketing (which, by the way, should be your primary function), you’ve probably heard this common marketing advice… often from experienced marketing pros. “To generate new leads for your business, you need [...]]]></description>
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		<slash:comments>2</slash:comments>
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