Tag Archives: follow-up marketing

My wife knows this effective marketing tactic – sadly, most business owners don’t

Recently, my wife and I are talking, and out of the blue she says to me:

“I bet Billy Bob Biz owner could make more money by sending me a postcard to remind me that it’s been more than a year since I got those expensive new hearing aids and they recommend getting a free hearing checkup every year.”

She goes on to say: “Wonder how many of their customers defect to the competition because Continue reading