Tag Archives: persuasion

Persuading your target market is just like convincing your spouse

Gotta quick analogy for you today…

Your company’s marketing message should work the same way as trying to convince your husband to let you go on a “girls out” weekend.

(Guys… the same principle holds true for you, too)

Let’s say your 3 closest girlfriends in the whole wide world are planning a “girls only” weekend away for fun, pampering, and pedicures, and want you to go, too.

Will your husband Continue reading