There’s no question about it…

The economy is in utter turmoil, and will be for the foreseeable future, negatively affecting orders, profits and cash flow.

Most business professionals I talk with don’t seem to know what to do about it.

So what do they do?  Well, the first thing they do is slash every possible expense to the bone, and unfortunately, that usually includes advertising and marketing.

My recommendation to my clients is just the opposite. I can understand cutting costs, just not the ones that help you attract more business in the first place.

Think about this from a contrarian point of view: Most of your competitors are significantly reducing or completely freezing marketing dollars. Now, the total number of marketing messages (ads) clients are getting now are way down.

 As long as you continue to market to them during this time, you’ll have much less competition, since all they see are your ads, not your competition’s.

And if the sales copy in your ads, sales letters, postcards, and website pages is even remotely compelling, you should see increased sales while everyone else is losing their shirts, waiting for this recession to end.

If you need someone to write effective sales copy for you, email me at mclark@crestviewmarketing.comor call me at 603-686-5140.

So don’t be afraid! If your product or service is good and people still need you, tell them you’re there to serve them.

Visit Crestview Marketing Services website to get more information about this post, on website or print copywriting, or marketing consulting services

Merrill Clark
Crestview Marketing Services