Sales letters, ads, postcards, website content…Who reads ‘em anyway?

Not a machine – but a real live person with real feelings and a personality!

Think about this: How many ads or direct mail pieces do you get that looks like it was written by a machine, dry, with no excitement or personality at all?

Did you enjoy reading it, or better yet, did you read it at all?

Many businesses make this mistake (especially when mailing to other businesses) because they think their sales copy should be “professional” and dry, instead of exciting and compelling to the reader.

But think about it, who wants to read a boring letter? Wouldn’t it be better if your prospect wanted to read it because it engaged them by being more personal?

You see, even the executive managers and purchasing agents have lives and feelings. Your sales copy has to appeal to those feelings so they will read and react to your offers.

And if it doesn’t, well… in the trash it will go!

So – put some life into your sales copy, and you’ll have a much higher chance of getting your copy read and getting a new lead or customer.

To get more information about writing sales copy that won’t bore your readers to death, about this post, marketing advice, or about my direct response copywriting services, e-mail me or call me at 603-686-5140.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter
Crestview Marketing Services LLC

For website design & copy or online marketing strategies, visit www.webcontentNH.com.