Are you one of the thousands of New Hampshire business owners disappointed by the dismal number of qualified leads and sales your website generates?

If you are,  I got news for you… You’re not alone!

Let’s see if we can figure out why.

From my experience, one big (ahem – huge) reason that most websites don’t perform is because there’s no good, compelling web copy to persuade readers to read more and take the whatever action you want them to.

And if you think about it, it makes perfect sense. When most businesses hire someone to develop and design a website, they don’t put a priority on search engine optimized copy that’s also laser-focused on the reader.

Instead, web designers usually use a company brochure for the copy they put on your site. But on the Internet, knowing what to say and how to present your sales message is important to your site’s success.

Why is this? There are several common reasons, but it usually boils down to keeping the price as low as possible by not hiring a good web copywriter, the designer being lazy, or just not understanding how important compelling web copy really is to get good results.

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Why do you need a good web copywriter?

If you want your website to attract and persuade prospects, then optimized and compelling web copy is not only important, but it’s crucial! (Assuming you want your website to produce results)

Good web copy that sucks prospects in like a vacuum cleaner is going to cost you up-front, but they’re worth every penny. And because it’s a lot of work and takes a lot more time than you think, not many people can write good web copy.

The irony here is that lousy or no web copy could can cost you a small fortune. (and you’ll know if your copy sucks, because nobody ever calls you after looking at your website)  Namely from lost opportunities and sales, which you’ll never ever realize.
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Great web copy doesn’t grow on trees

You see, in a nutshell, the purpose of compelling web copy is:

• • To help get your website found by search engines (Google, Bing, Yahoo)
• • Then to get your prospects attention once they’re on your web site, so they’ll keep reading
• • Show them they are in the right place, and how your company can help them
• • Build trust, and give them a reason to do business with you
• • And finally… tell them what to do next

Quite frankly, most people think they can write for the web well (and a few can), but the truth is – most can’t.

That’s why some people write persuasive web copy for a living, and most others don’t. because they’re better at writing great web copy than everyone else.

So starting next week, I’m going to tell you about Step 1 from a “behind-the-scenes” look into the world of web and SEO copywriting from an insider’s perspective. And I’ll show you all the work that’s necessary to write effective web copy that will accomplish all the things in the list above.

What do you think?

If you want help with your marketing strategy, writing effective sales copy, have any comments, or have a marketing project you’d like help with, e-mail me or call me at 603-686-5140

And visit www.webcontentNH.com for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter